MAM

Stay in tune with your friends with Line, Katrina

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MUMBAI: Star power surely works! And thus Line Corporation, that operates Line, a free call and messaging app, launched a new TV commercial recently that features actor Katrina Kaif, who is trying to woo users with stickers.

Yes, the company has come up with two ads of 40 seconds and 20 seconds that have been created by Hakuhodo Percept, Delhi to present to the audience the sticker language.

This time, Katrina is seen in a coquettish mood where she is trying to spark a playful conversation with a French man using Line messaging application. The ad campaign captures the quintessence of displaying emotions, defying the barriers of language and hitting off a romantic encounter using exciting new series of stickers on the app.

The story begins with an attractive French man trying to woo Katrina to spend a romantic night in town, but language becomes a barrier and he leaves Katrina puzzled. The story develops as Katrina switches to stickers on LINE and drops cues to the French guy who then uses his charm to impress her with his witty selection.

The ad features visually alluring effects on screen while Katrina and the French man continue sharing stickers with each other. The commercial highlights the new way of sharing emotions through personalised stickers to spark off conversations between users on Line. The TVC unfolds with a vibrant background score that lingers on.

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