MAM

SKODA enhances customer experience in new ad with Boman Irani

The campaign is a part of SKODA’s long-term strategy of ‘Delightfully Surprising’

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/30/skoda.jpg?itok=l1NfGHUA

MUMBAI: Premium automobile brand SKODA Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on enhancing ownership experience.

The ‘4-year Service Care’ is a first in the industry, which offers 4 years warranty and 4 years road-side assistance as a standard feature with all SKODA cars. It also has an optional 4 years maintenance package.

The simple and humorous campaign is a part of their long-term strategy of ‘Delightfully Surprising’, under which 3 TVCs were released in 2016. At that time, ŠKODA India had seen a complete revamp right from their products, network and after-sales services.

The new campaign comprises a TVC in which celebrity Boman Irani has played himself. Initially he is seen admiring the SKODA Kodiaq and its many features. And by the end, he is delighted to know that it comes with a hassle-free ownership package as well.

Commenting on the films, Tarun Jha – Head of Marketing and Product, SKODA AUTO India Pvt. Ltd. said: “SKODA India has always believed in enhancing customer experience and offering delightful products every single time. The 4-year service care package is a unique proposition and has a singular focus of making the ŠKODA ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”

Publicis Ambience COO Paritosh Srivastava says, “We had a clear task at hand - to highlight peace of mind that comes with every SKODA car. One look at the campaign, and you’ll know it is trademark SKODA in every way. It’s testimonial in nature but is also a warm and charming human story. SKODA is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fence-sitters and others will understand that SKODA not only offers great cars but a great after-sales experience too.”

Publicis Ambience head of creative Ramakrishnan Hariharan adds, “The build quality and features of SKODA cars speak volumes about German precision. But over and above physical attributes, SKODA cars come with a great ownership experience that is unparalleled in the category. And these offerings are not limited-period offers they come standard with every SKODA.”

It is commendable to note here that in SKODA’s almost two decade long presence in India, their partnership with Publicis India has been SKODA’s longest among all agency partners.

SKODA India today has a network of 68 sales and 67 service outlets across the country and has sold over 3,00,000 units of its cars since it launched two decades ago.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/23/national-geographic.jpg?itok=NjPoHtrj
National Geographic India launches campaign 'Planet or Plastic?'

National Geographic India has released an innovative digital stunt reiterating the brand’s commitment to inspire people to care about the planet. The activity was part of ‘Planet or Plastic? It is conceptualised and executed by Dentsu Aegis Network’s digital agency Isobar India, which was...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/Heart-pop.jpg?itok=4EqNseb2
Ola and Cadbury Dairy Milk Silk join hands with Vertoz for a memorable Valentine’s Day

Every year, Valentine’s Day brings an opportunity for brands to break out their creative sides and create special moments for their customers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/alibaba.jpg?itok=U5v5nnHz
Alibaba - Building a new model for marketing

As we approach a new decade, what were once predictions are today a reality. Some of these are – India enjoys a demographic dividend, smartphone and internet penetration is constantly growing, consumer appetite is expanding beyond established markets and coming from emerging India as well.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/iaa.jpg?itok=YGy2kyOH
Thought leaders discuss future of MarCom at IAA World Congress day 2

The International Advertising Association (IAA) had an enthralling second day of the first ever IAA World Congress in India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/sachin.jpg?itok=DRwMoCfr
Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

This Sunday will witness the 18,000 runners joining cricketing legend, Sachin Tendulkar in the #KeepMoving push-up challenge at the IDBI Federal Life Insurance New Delhi Marathon 2019, to be held at the Jawaharlal Nehru Stadium.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/Kehne-Ko-Humsafar-Hain.jpg?itok=gZxc8wO6
White Rivers Media powers launch campaign for 'Kehne Ko Humsafar Hain' S2

White Rivers Media helped ALT Balaji, the OTT platform from Balaji Telefilms Ltd, in successfully launching the second season of one of its marquee series Kehne Ko Humsafar Hain by creating a three-week long digital campaign ‘Will the heart ever be happy with what it has’, for its promotions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/Meaningful_Brands.jpg?itok=jq8GimdE
77% consumers buy brands with similar values

Havas Group in its Meaningful Brands 2019 report has revealed that a staggering 77 per cent of brands could disappear and no-one would care. Not only is this the highest percentage since Meaningful Brands® research began in 2008, this is a major three-point hike on the Meaningful Brands 2019...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/shortstv.jpg?itok=st-nn0XC
ShortsTV Brings the ‘2019 Oscar® Nominated Short Films’ to Indian Cinemas

ShortsTV, the world’s only TV channel dedicated to short movies (available in India on Tata Sky), is bringing the ‘2019 Oscar® Nominated Short Films’ to Indian cinemas.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/edel.jpg?itok=kdDAkA8V
Edelweiss Tokio Life flags off TVCs directed by Shoojit Sircar

Edelweiss Tokio Life Insurance today announced the launch of its two TV commercials, directed by the well-known Indian film director Shoojit Sircar and produced by his production house Rising Sun Films.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories