MAM

SET launches Pepsi IPL’s ‘Come On, Bulaava Aaya Hai’ campaign

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/18/ipl.jpg?itok=NqW9fUJF

MUMBAI: The IPL fever is set to grip the cricketing world once again beginning 16 April 2014 and this time around the first half it is set to kick-off in the UAE.

The first phase of Indian Premier League (IPL) matches will be played in Abu Dhabi, Dubai and Sharjah.

The official broadcasters of the IPL - Sony Max and Sony Six - have announced their big ticket marketing campaign for the Pepsi IPL 2014 coined ‘Come On, BulaavaAayaHai’.

The broadcaster claims that the campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world. The word ‘Bulaava’ connotes the ‘calling’ with the main premise that the year’s most awaited and anticipated cricketing event has finally arrived and there is no way anyone would want to miss it.

Talking about the upcoming season of the Pepsi IPL 2014, Sony Max EVP and business head Neeraj Vyas said in a statement: “In India, nothing supersedes the passion for cricket and during the IPL, that passion rises to an all-time crescendo. That is where we draw our latest campaign ‘Come On, BulaavaAayaHai’ emphasising that irrespective of anything that takes place in your life, the calling for the IPL will always reign supreme. This enthralling campaign coupled with world class talent on display is sure to entertain our viewers through this edition of IPL.”

The campaign kicksoff with a series of four films set in diverse situations of different people’s life reaching a crescendo with three surprise films and culminating into a final Bulaava film. Be it a runaway bride drawn to the call of the IPL bugle, a son by the side of his ill mother or a priest struggling to free a woman possessed with a spirit, all films have the essence of the key nuance of IPL ‘Bulaava’, prompting people to literally drop everything to watch Pepsi IPL.

Speaking about the campaign, Sony Max VP marketing and communications Vaishali Sharma added, “IPL entices people across age groups, gender and languages. This year’s campaign “Come On, BulaavaAayaHai’ is a unique thought that stems from the insight of how the passion of IPL overtakes every aspect of these different people’s lives highlighting their hunger for the tournament and eventually creating a huge national frenzy”.

The marketing campaign jingle is one of the most awaited elements of this striking tournament. After the splendid response and adulation of last year’s jingle, Max has once again roped in the musical duo Vishal and Shekhar. Basing on the campaign theme, the duo has come up with yet another catchy song. The broadcasters feel the jingle is sure to be a mega hit and will set the nation grooving to the tunes.

The entire campaign is the brainchild of the creative agency Havas Worldwide and has been directed and filmed by noted ad film director Rajesh Saathi of Keroscene Films.

On the association with Max on the films Havas Worldwide ECD Vivek Rao stated: “The campaign idea of 'Come on, BulaavaAayaHai' is played on a simple truth - no other property provides more action, more entertainment or more opportunity whether you're a viewer or a player. So no matter what calling you have, it's the call of the IPL that's more irresistible. After last year’s campaign, we needed something that would entertain as well as move the IPL brand forward. This seemed instinctively right.”

Stretching across a four week period till the launch of the tournament, the Pepsi IPL 2014 campaign will have a complete 360 degree rollout across mass media. Starting with the campaign films on television, the communication will be seen by viewers across mediums like television, print, radio, digital, outdoor, onground, mobile, BTL and out of home. The campaign can also be viewed on www.SonyLIV.com, the online home of Sony Entertainment Network.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/big.jpg?itok=Y5s8S64k
WAT’s Your Big Idea wraps up second edition

Digital and social media agency WATConsult wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday in Mumbai.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Viacom-18.jpg?itok=3lOjeVT9
Viacom18 awards media mandate to Madison Media

MUMBAI: Madison Media has been appointed as the agency-on-record for Viacom18 and will now handle the media planning and buying duties for its entire gamut of brands. It won the account after a multi-agency pitch.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/abbott.jpg?itok=NvtBx97M
Eau Thermale Avene‘s social mandate goes to VML

MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avene for a brand awareness campaign in India on social media channels - Facebook, Instagram and Twitter.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Thums_0.jpg?itok=gbbw_fIt
Thums Up India aims to be $1 billion brand by 2020

MUMBAI: Coca-Cola India has announced that it intends to make Thums Up the first home-grown brand to hit the $1 billion mark in the next two years. The company also announced the launch of its new variant, Thums Up Charged.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/car.jpg?itok=agvW42Sl
Opel/Vauxhall assigns media mandate to MediaCom

MUMBAI: Opel/Vauxhall, the British automobile company, has bought a new agency on board to handle its media mandate. Starting January next year, MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel/Vauxhall.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Sagar.jpg?itok=NQQ41yJU
Tata Salt promotes fitness in women through digital campaign

MUMBAI: Tata Salt Lite has associated with the sixth edition of Colors Pinkathon in Mumbai. The run encourages women to adopt and promote fitness and health while creating awareness for breast cancer, bone health, thyroid disorder and other issues relating to women’s health.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/football_0.jpg?itok=qmOBAtSK
Mumbai City FC joins hands with Infinix Mobile

MUMBAI: Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership comes close on the heels of the global launch of Infinix’s flagship dual camera smartphone, the Zero5.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Prasanth_Kumar.jpg?itok=6lXqVbZm
Talent retention is key, says Mindshare’s Prasanth Kumar

MUMBAI: Mindshare, a global media and marketing services company that is a part of GroupM, has completed 20 years this November globally and 15 years in India. The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full-service advertising...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Digital_ad.jpg?itok=wNAQx7RC
Digital ad spend pegged at Rs 13000 crore in 2018

MUMBAI: With the growing demand for smartphones and falling data prices, digital advertising are likely to increase in India from the current level of Rs 9800 crore to Rs 13000 crore by December 2018 growing at a compound annual growth rate (CAGR) of 35 per cent.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories