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Salute heroes for women empowerment through HDFC

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NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

This is part of a "#CelebrateHERoes" Priceless Surprises campaign by Mastercard in partnership with HDFC Bank in which Flipkart is the marquee retail partner. This is for the first time that Mastercard is inviting cardholders to give back to society through its collaboration with other partners.

Mastercard Country Corporate Officer and Division President, South Asia Porush Singh said: ?Women empowerment remains at the heart of Mastercard and with the launch of this campaign, we will further raise awareness and support the unsung heroes who are working towards this cause. Mastercard is excited to have partnered with HDFC Bank and Flipkart in celebrating this wonderful cause and rewarding our cardholders with Priceless Surprises.?

?At HDFC Bank, we believe that by empowering women we can make a difference in the lives of an entire household and help create sustainable communities. This philosophy is embedded in a number of our businesses and projects that we undertake as a socially responsible corporate citizen. Through this campaign, which is closely aligned with our philosophy, we hope we can encourage even more people to be a part of this endeavor,? said Parag Rao, Country Head - Card Payment Products and Merchant Acquiring Services, HDFC Bank.

Also speaking on the campaign, Flipkart Head- Category Design Kalyan Krishnamurthy said, ?Flipkart has always believed in transforming commerce and adding value to customers in India through innovative modes of engagement. This initiative by Mastercard is a unique way to instill the thought of women empowerment and we are happy to partner with them and inspire millions of individuals who shop on Flipkart.

As part of this initiative, Mastercard cardholders from HDFC Bank can submit nominations on impactful stories relating to a person or their hero making a meaningful difference to the lives of women in India.

The participant who sends in the best nomination will stand a chance to win a grand prize of a free trip for two people to the United States of America and the nominee will get a grant of Rs 10 lakh. Seven more finalists will receive Flipkart vouchers of Rs 50,000 each. The gratification for the seven nominees will also expand to felicitate and recognize these leading heroes in everyday life through a reward of Rs 8 lakhs each to contribute to a cause of their choice.

The campaign kicks off with the launch of a video showcasing actor-producer Anil Kapoor urging people to come forward and make that difference towards encouraging and supporting women in their own little ways. The video has been planned and created by McCann Erickson and produced by Sniper.

Kapoor said, ?I am excited to be part of this campaign. I am happy to celebrate the real heroes who make a difference in women?s lives for a better and empowered society. This is my chance to be part of Something Priceless.?

Nominations can be sent on CelebrateHeroes@hdfcbank.com or on Mastercard Facebook page - with #CelebrateHERoes. The best nominations would be adjudged by a distinct panel of jury selected by Mastercard and HDFC Bank.

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