Saiesta launches #RightToFlaunt campaign; invites women to #giveitback

MUMBAI : Think of those moments when women have been subjected to lewd comments or awkward gestures, and they simply wanted to plant a slap on the offender! India?s premiere e-tail brand for women, Saiesta, has recently launched a #GiveItBack campaign addressing those cringe-worthy elements hitting them right where they came from.

Celebrating the recent launch of their Autumn Winter 2015 collection, the spunky advertisement boldly addresses the issue of women who are often judged based on their fashion sense and the social pressure that tries to influence her preferences .

Saiesta?s ad film #GiveItBack features women who aren?t willing to take the prejudices casally. The campaign is a shout out to all independent, liberated, stylish and strong women of today who are unapologetic about their fashion sense and more importantly, they are fearless about being themselves. Hence, they understand their #RightToFlaunt!

Speaking about the brand philosophy and the offbeat new TVC and digital video, Saiesta founder and MD, Rajat Sikka said, ?Each piece in our collection for this season has been designed keeping in mind the classy yet contemporary woman because they understand their individuality and are not afraid to express it. Our campaign film thought emphasizes the brand?s inherent belief in individuality and expressing identities through the medium of fashion.  Our all new collection, consisting of aesthetic and trendy garments are just what every girl looks for to complement her personality and infuse confidence in being herself.?

The TVC shows women from different walks of life, where they are being eve teased, specifically because they stand out for their fashion sense and clothes. The common act of ?Whistling? is played upon, where on being whistled at, the girls turn back and whistle at the eve teaser. The campaign finds the miscreants being embarrassed while the onlookers stand in support of the girls.

Director of the ad film, Yugander VV, explained, ?It took extensive brainstorming and research to understand the many brand attributes (of Saiesta) and arrive at a singular Brand Philosophy - Right to Flaunt. The Concept for the campaign film - Give It Back - expresses the Brand Identity quite ingeniously. Shooting in challenging real locations in Delhi paid off by giving the film its unique grungy texture and the much needed Indian flavour.?

He concluded by adding, ?By virtue of concept, treatment and very catchy music - the Saiesta film is a clutter-breaker.? And we can't agree more.

Latest Reads
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
Leo Burnett India wins Bridgestone’s creative mandate

Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.

MAM Media and Advertising Account
Forevermark's new campaign highlights the concept of self-determination

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

MAM Media and Advertising Ad Campaigns
Ipsos hires Sreyoshi Maitra for senior leadership position in Delhi

Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster.

MAM Marketing MAM
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals.

MAM Media and Advertising People
Tata Ace Gold celebrates the Spirit of Entrepreneurship; announces 'Ghar Lao Gold' contest

Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories