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Ranveer Singh continues Durex association with denims

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MUNBAI: Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser’s condom brand Durex. The actor has now decided to endorse the rubber maker’s new denim product line - denims. Singh tweeted about the announcement today along with a teaser video from his official handle @RanveerOfficial.

Durex will soon enter the denim market and is all set to make its way into the jeans which is first of its kind and this new association with the Bajirao Mastani male lead has already set the stage says the brand. In the teaser video released yesterday, Ranveer is seen in a trial room telling his fans saying “Guys Durex is launching Jeans and I am the first one to try it”… Then he goes into the trial room and shouts, “Guys this fits really well…”

About three years ago the Bollywood actor had featured in a Durex condom ad having sex and then rapping and dancing as a part of the campaign - ‘When You Have Great Sex, You #DoTheRex’. That ad had concentrated on the ‘feel good’ factor that one generally gets after sex. That was probably a first – the first time that a male actor had associated himself with a condom brand.

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