MAM

Publicis Ambience creates Urbanclap's first TVC

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/14/Untitled-1_15.jpg?itok=mQuoLovx

MUMBAI: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience.

So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

To communicate its high level of quality and trust among consumers, UrbanClap decided to communicate its vision the company has created this TVC.

Commenting on the launch, UrbanClap co-founder Abhiraj Bhal said, “The launch of UrbanClap's TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services - from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future."

UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

Elaborating further on the launch, Publicis Ambience COO Paritosh Srivastava said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

Publicis Ambience ECD Jigar Fernandes too said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/bluestone-800x800.jpg?itok=aHphRh4_
'Choose Your Twinkle' on Valentine's

BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/poll-800x800.jpg?itok=kiCl5VHL
EC to screen govt ads; PM photo on hoardings disallowed

Even as the Election Commission has set up committees to screen and clear government advertisements in various forms in the five poll-bound states, it has asked the cabinet secretary to remove the prime minister Narendra Modi’s photograph from hoardings at petrol pumps in Goa and gas consumer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/varun-ketan.jpg?itok=pPdhKnGW
Not a Grey moment to lose, Advance with Crocin

MUMBAI: A body pain can upset your daily schedule. In a fast paced life, we're constantly on the go and there’s no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/havas--800x80.jpg?itok=M5noy3-7
Havas re-purposes 25 pc staff for data & programmatic; next phase in Feb

Havas Group has re-purposed over 25 per cent of its employees (5000 out of 20000) to become 100 per cent Programmatic through a new proprietary training programme that reinforces the together strategy and provides an uncommon foundation for all employees.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/grey-800x800.jpg?itok=GAW5DV7t
Grey strengthens A-Pac team with triple hire

Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/hindustan-liver_0.jpg?itok=-BRtfgja
It's all FMCG brands among top 10 TV advertisers in week one of 2017

BENGALURU: Hindustan Lever Limited (Lever) brands led the FMCG brands with a massive 96,682 television advertisement insertions (36.03 percent of the total insertions by top 10 advertisers). The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/deepti-kshirsagar.jpg?itok=5jpYYz9d
Wow, exclaim kids at Hershey's product

MUMBAI: Wow Design, a strategic brand design consultancy, has associated with Hershey’s for strategising the packaging design for its new range of healthy flavored milkshakes.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/umang-bedi.jpg?itok=wX0OZRkH
FB-WPP to nurture mobile-first creativity tools

Facebook has hosted the creative ambassador programme for WPP creative agencies in Mumbai. The programme was aimed at educating WPP Creative agencies in a scaled way and empower them to develop award winning, mobile first creatives that exceed their clients’ business objectives.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/Bharath-Mukti.jpg?itok=6x8fco47
MEC India to handle Vistaprint media duties

MUMBAI: MEC India, a leading media agency, has been awarded with the media duties for Vistaprint. The account will be handled by MEC’s Mumbai branch. Vistaprint is a brand from the house of Cimpress, a company based in the Netherlands, which started operations in India four years ago. A leading...

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories