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Paisabazaar.com launches campaign

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MUMBAI: Paisabazaar.com, a marketplace for loans and cards, which has a partnership with Experian Credit Information, launched its TV campaign during the live broadcast of the India-Pakistan Champions Trophy match on Sunday, featuring several products offering customers a credit report along with monthly updates at absolutely zero cost.

The campaign was conceptualised by the in-house team of Paisabazaar.com and was executed by K Silent Production. It is scheduled to be aired on Star Sports HD during the telecast of Champions Trophy games along with movie and news channels like Set Max, UTV Movies, AajTak, NDTV India etc.

Paisabazaar.com CEO and Co-founder Naveen Kukreja said, “We, at Paisabazaar, are focused on spreading the message around the relevance of Credit Score. Credit Score not only determines whether an individual get a loan or not, but also decides the pricing of that loan. We have seen too many of our customers struggle to get loans in times of need because of a poor Credit Score. Through our TV and digital campaigns, we want to make people aware that every individual should be aware of his credit score and constantly strive to improve it.”

Chief product officer Paisabazaar.com Radhika Binani said, “Our brand promise is to make personal finance decisions easy and convenient for India. By providing Credit Report absolutely free, we are ensuring our customers are empowered to take informed lending decisions and help them get best-suited offers. Along with the Credit Report, we provide free monthly updates of the report to help customers monitor their score.”

The new commercials feature actors Sumit Raghavan and Amit Mistry.

Paisabazaar.com Group director and head of marketing Sai Narayan said, “The campaign's idea is to drive home the point that your chances of getting any type of loan depends on your Credit Score. On Paisabazaar.com, finding out your Credit Score is easy, instantaneous and free.”

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