Option Designs creates sarcastic campaign for UC Browser

MUMBAI: Option Designs has crafted a campaign, which includes a series of sarcastic and rib tickling funny resolutions of various celebrities and super heroes, for China-based mobile browser UC Browser.

The humorous Facebook posts are designed to attract the youth towards the brand and to acquire unique and more eyeballs through innovative and viral content.

With the New Year starting and people making a number of resolutions, Option Designs came up with a simple yet crispy idea to promote the brand through funny resolutions on how people break resolutions.

Option Designs MD Japneet Singh said, “We felt that we should encash on the most common fad during the New Year week – ‘Resolutions’.  The objective behind the campaign was to highlight how people make resolutions and break them in a couple of days. The tremendous response to our rib tickling posts from the fans has only encouraged us to take this forward and convert this into a full-fledged humorous video. We are sure this campaign will help the brand reach out to a wider audience and highlight its benefits to the target customer. We are very confident that with the combination of great marketing and the unbeatable content, UC browser will be an absolute winner in the market.”

UC Browser spokesperson added, “We constantly innovate with our strategy to connect with our target audience, our latest campaign does exactly the same, it evokes the humorous side of resolutions. Youngsters generally make resolutions, but failed to carry them further, the campaign was designed to target the same audience. With the series of humorous posts and video, we are getting good response from the fans; also the organic reach of the page becomes quite high.”


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