MAM

Nycil launches 'no tension' campaign during summer

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/26/nycil.jpg?itok=PTenEoVk

MUMBAI: Nycil, one of the most trusted powder brands and leader in the prickly heat & cooling powders (PHC) category in India from the Kraft Heinz Company is back with a refreshing campaign this year establishing its new proposition. Focusing on 5 summer problems of the skin such as sweat, body odor, rashes, itching and prickly heat, the brand advocates enjoying summers without any tension, with the protection of Nycil. With a heritage of more than 50 years, Nycil is popularly known for its anti-bacterial properties and its efficacy in curing and preventing prickly heat problems.

Creatively conceptualized and executed by McCann, the campaign advocates the use of Nycil to fight against common skin problems caused during summer. The film starts with a young boy reluctant to play out in the sun fearing it would cause skin problems like sweat, stickiness, odour, rashes and prickly heat. Just then his friend’s mother intervenes to explain to the kids how the right powder can prevent skin problems during summer.

Commenting on the new campaign, Kraft Heinz India CMO Vikramjeet Singh said, “Nycil enjoys the position of a market leader across the country and it is the most preferred powder in the PHC (prickly heat & cooling) category. Through this new campaign, we aim to educate the consumers on using Nycil for the 5 common summer skin problems; which no other PHP can effectively claim to cure. This was a natural progression since the brand is clinically proven to fight the bacteria that cause skin problems led by summer”.

Speaking from a creative perspective, McCann national planning head Suraja Kishore said, “Nycil is a heritage brand with very strong associations on prickly heat. The challenge was to reinforce Nycil as the expert solution for summers. We are happy to bring to life the proposition in an engaging set up of kids’ banter.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Screen-Shot-2018-07-23-at-7.57.jpg?itok=ZWCMw3Go
Jabong launches 'out-of-the-world' ad for upcoming Big Brand Sale

MUMBAI: Jabong, India’s leading online fashion brand, has launched its new marketing campaign to promote the fourth edition of its biggest sale of the year- the Jabong Big Brand Sale- which will be held from 27 to 30 July. Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Alibaba-k.jpg?itok=Vo_nIgIT
Alibaba, Tencent to acquire stake in WPP China

MUMBAI: Chinese multinational e-commerce company Alibaba, Tencent Holdings and China Media Capital Holdings (CMC) are in talks to buy a 20 per cent stake in advertising giant WPP’s Chinese unit.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/laq.jpg?itok=HjwLxHTw
Laqshya Solutions supports Daikin Innovation to win top honors at FEPE Congress in Sorento, Italy

Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions, the OOH arm of the Laqshya Media Group initiated the first ever concept of AC Bus Stand at Delh

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/vani.jpg?itok=G_9vxjqL
Ex-PepsiCo marketing director Vani Gupta joins Hypersonic

Vani Gupta, PepsiCo’s former marketing director has joined Hypersonic as a founder member and will lead the consumer innovation practice.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/zee_0.jpg?itok=e7E_IzPZ
ZEE Media hands creative mandate to Liqvd Asia for 8 new channels

Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media's (ZMCL) channels that include its eight new channels like Zee News, Wion etc.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/image.jpg?itok=wpfz6kp5
Kalyan Jewellers withdraws ad featuring Amitabh Bachchan

Kerala-based jewellery chain, Kalyan Jewellers, has withdrawn its controversial TVC featuring Amitabh Bachchan and his daughter.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/american.jpg?itok=wUkfOP_a
American Eagle Outfitters hands digital mandate to Social Kinnect

American jeans brand, American Eagle Outfitters (AEO), has been brought to India by Aditya Birla Fashion & Retail Ltd. Social Kinnect has won the digital mandate for the same.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/dun.jpg?itok=G5YEjUfi
Dun & Bradstreet India hands digital mandate to White Rivers Media

White Rivers Media has won the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account shall be handled from its head office in Mumbai.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Cadbury-800.jpg?itok=75ETdTq2
Why does Dairy Milk continue to remain India's favourite chocolate?

Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company’s branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories