MAM

Myntra.com urges people to shop online

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2013/12/06/nhfg400.jpg?itok=p8K31xPq

NEW DELHI: In the last few years, online shopping has become big. It has been a blessing in disguise for people in the small town India who got an access to many brands which were almost unreachable for them earlier. With its new television campaign titled “Ayega, Ghar Baithe Payega”, ecommerce portal for fashion and lifestyle brands Myntra.com is stressing on the convenience that online shopping gives. The theme of the campaign is “Real Life Mein Aisa Hota Hai Kya”.

The commercial was first launched on Myntra.com’s social media platforms Youtube and Facebook before being aired across major TV channels starting 30 November.

The TVC establishes Myntra.com as the online fashion destination and positions it as one of the country's most comprehensive online fashion stores. Demystifying the inbuilt inertias of shopping online, Myntra.com’s latest ad gives an innovative treatment to educate and captivate the audience on the perks of online shopping over offline.

The ad showcases a mammoth parcel being carried across crowded streets by a large number of Myntra delivery boys. The parcel gets ferried across the river, over the bridge and through tiny lanes to reach its final destination. The parcel upon arrival unveils the numerous fashion apparel and accessory options that Myntra.com offers its customers, reiterating its position as the one-stop-shop for fashion. The catchy background score picks pace through the journey and conveys advantages of shopping with Myntra.com in a simple, realistic manner.

Shot in Panjim, Goa, the film was directed by Nikhil Rao and produced by Jamic Films. The campaign was conceptualised by Agnello Dias from Taproot Agency.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/oppo.jpg?itok=PtmoMH6y
Oppo & Times ask -- What’s your Fresh Factor?

The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different...

MAM Marketing Above The Line
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/salim.jpg?itok=VmeBBLRZ
Grey's 4-week Salim show TV campaign launched

92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/guru_0.jpg?itok=YNcxuh-t
Sony Yay! partners with India Kids Fashion Week

Sony Yay!, the newest offering from Sony Pictures Networks India, has partnered with the latest edition of the India Kids Fashion Week as the official kids channel partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Nipun%20Sharma.jpg?itok=Dt1dw43N
Vodafone launches global design store

MUMBAI: Vodafone has launched a global design store in Kanpur. It is a one-stop-shop with exclusive service counters on 4G, M-Pesa, Vodafone Red & Self Service Kiosk. It provides live and engaging experience of Vodafone’s wide variety of products & services.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Pinkathon_0.jpg?itok=TdvwmdWq
Colors partners Bajaj for United Sisters' Pinkathon promoted by Maximus Mice

MUMBAI: Colors presents Pinkathon - Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Delhi for the Fifth edition on Sunday, 17 September at Jawaharlal Nehru Stadium, Delhi.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Karan_Kumar_Gupta-Neena_Dasgupta.jpg?itok=ehA7MttT
Zirca launches integrated native ad mgmt platform ContentdB

MUMBAI: Zirca Digital Solutions has announced the launch of Asia’s first native advertising management platform, ContentdB. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/TanmayMohanty.jpg?itok=rsxw4fNT
Publicis co Zenith wins Lactalis' media duties

MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26 countries, which includes India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/NGO_4.jpg?itok=hkFSSMK7
Impact Guru offers free limited fundraising for NGOs

MUMBAI: Crowdfunding platform ImpactGuru.com is celebrating its third anniversary with the Impact Month Challenge for NGOs. This campaign will help the nonprofit community by offering their platform and services without applying their fees, thanks to the generosity of an anonymous donor who has...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/Sarfaraz_Khimani.jpg?itok=0pbk5joW
Starcom co Performics.Convonix wins PharmEasy paid media mandate

MUMBAI: Performics.Convonix, part of Starcom India, in a significant development, has won the digital duties of pharma aggregator PharmEasy as part of a multi-agency pitch. The mandate involves all of paid media.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories