MAM

Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as 'birthday chocolate'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/27/birthday%20choclate.jpg?itok=cKYfPmYk

MUMBAI: Mondelez India Foods recently launched a new occasion based TVC for Cadbury Choclairs Gold. As a part of the marketing campaign, Mondelez India has rolled out a new ad film conceptualized by L&K Saatchi and Saatchi.

The new TVC targets the birthday celebrations segment with its ‘Birthday Pe Sirf Choclairs Gold' campaign, encapsulating the nostalgic memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.

Commenting on the campaign, Candy & Beverages Associate marketing director Amit Shah said, “Cadbury Choclairs Gold has been synonymous with the occasion of celebrating birthdays in schools. The center-filled chocolate éclair has been a popular choice for birthday celebrations in schools - this despite never having actively invested behind the occasion. Backed by deep consumer insights, the TVC aims to drive the sales of Choclairs Gold Birthday Packs tapping on this consumption occasion. It also aims at bringing back those nostalgic memories of distributing Cadbury Choclairs Gold on birthdays.”

L &K Saatchi & Saatchi CCO Delna Sethna said, “Every brief is a challenge. The solution to this one was staring at us all along. Cadbury Choclairs Gold has always been a popular Birthday candy brand, and the new TVC just reiterates this. Coated in gooey caramel and oozing liquid chocolate! It’s not just any ol’ candy, its 100 pieces of nostalgia crammed in to the Birthday Pack.”

With this campaign, Cadbury Choclairs Gold aims to reinstate its positioning as the preferred candy in the birthday space.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/tritton.jpg?itok=zWqu3Yrv
Triton Communications wins creative awards for Dainik Bhaskar campaign

Triton Communications, one of India’s leading advertising agencies, announced that its ’Smart Soch’ Campaign that was initiated by Dainik Bhaskar, the largest circulated newspaper in India won the Platinum Hermes, INMA Global Media Award, and Bronze Abby's. 

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/MMA.jpg?itok=0cGVT7Oz
MMA India calls for entries to SMARTIES 2019

The Mobile Marketing Association (MMA) is calling for entries to SMARTIES 2019, encouraging agencies, brands, and marketers who have secured outstanding achievements across the mobile marketing ecosystem, to submit their best work.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/swati.jpg?itok=CT4Uh-cT
Godrej Appliances celebrates ICC World Cup 2019 with its ‘Cricket ke liye Kuch Bhi Karega’ campaign

With India in the throes of cricket fever, the country’s leading home appliances brand Godrej Appliances has unveiled a new campaign centered on the ICC World Cup 2019.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/dabur.jpg?itok=tI-n-nl6
Dabur and Ogilvy India launch the Dabur Red Paste #Sabkochabajaayenge campaign

Dabur Red Paste, the No. 1 ayurvedic toothpaste brand in the country has grown from strength to strength across the country.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/usha.jpg?itok=fWkXI50O
Usha's #Followyourheart Campaign celebrates Fathers

This Father’s Day, Usha International pays tribute to fatherhood in an emotionally charged digital film #FollowyourHeart. A compelling watch, the film explores the cherished lessons a father imbues in his child, taking viewers through the heartwarming journey of how a father-child relationship...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/mix.jpg?itok=MjUXiF9B
Prayagh Nutri collaborates with L&K Saatchi & Saatchi on confectioneries brand Lavian

Prayagh Nutri Products (P) Ltd, one of the leading manufacturers and exporters of confectioneries, has appointed L&K Saatchi & Saatchi as its strategy and creative partner. Prior to this, Lavian did not have any agency relationship. The brand alignment decision was made without going...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/wc.jpg?itok=XAw7wefJ
RentoMojo opens contest to offer a one-of-a-kind World Cup viewing experience

With Cricket World Cup fever on the rise, ardent fans of the sport are bucking up for the biggest match on 16th June between India and Pakistan. While most people in India get together at homes, restaurants, clubs or even the streets to catch the action live.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/eazydinner.jpg?itok=r85n25sl
EazyDiner rolls out new marketing campaign for World Cup 2019 featuring Yuvraj Singh

EazyDiner, India’s leading restaurant reservation startup will roll out its new World Cup Campaign titled “Free Hit with EazyDiner” featuring Yuvraj Singh as its brand ambassador.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/usgha.jpg?itok=XT4jFiTy
Usha’s #Followyourheart Campaign celebrates Fathers

MUMBAI: This Father’s Day, Usha International pays tribute to fatherhood in an emotionally charged digital film #FollowyourHeart. A compelling watch, the film explores the cherished lessons a father imbues in his child, taking viewers through the heartwarming journey of how a father-child...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories