MUMBAI: Faasos has rolled out its new TV ad campaign that comprises two TVCs, conceptualized by Lowe Lintas Mumbai. The new ad campaign highlights the daunting question every consumer asks from the time they wake up till the time they reach home: "Aaj Khane Mein Kya Hai?"

Faasos head of marketing Revant Bhate said, “Aaj Khane Mein Kya Hai, is the most colloquial question that all Indians discuss every day and we at Faasos endeavor to give answers to this with multiple meal options of the day. We felt the need to address this question because we understand the plight that working professionals, young couples and foodies in general face. Faasos was started some years ago with a focus on good quality reasonably priced food and that is what we serve till today. With new options for everyday meals; breakfast, lunch, snacks and dinner; Faasos is the answer through an easy to use app.”

Lowe Lintas Mumbai chief creative officer Arun Iyer added, “While the strategy to make Faasos top-of-mind with that niggling everyday question of ‘what to eat’ was clear, in the campaign executions we had to pitch their ‘everyday plight’ just right. Our inspiration was –in-your-face reality served with a dash of humor. So our creative approach was to hold a mirror to their reality when it comes to this everyday question and pepper it with a dash of humor to create an intelligent yet fun brand tone for Faasos.”

Lowe Lintas Mumbai ED Shantanu Sapre said, “Faasos is a venture with an understanding of what young-adults want today. When we got started thinking about how to bring Faasos to the fore of every food decision that they have to make in their day to day bustle, we realized that food is one question that today’s young-adults don’t want to stress about. They want the answers ready. And that’s where we positioned Faasos.”

Both TVCs reflect the ease of ordering food by simply telling the consumer to leave their food worries to Faasos.