Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is pulling out all stops to share the jubilation with its enormous and extremely loyal consumer base across the country.

It has unleashed a gamut of deals and discounts on wired products, lifestyle goods and home and kitchen appliances.

To drive home the point that this sale is like nothing else consumers have seen, ShopClues has rolled out a mnemonic with an outstretched palm. This symbolises the number 5 and also the fact that everything else can wait for a shopper who is busy making the best of the retail extravaganza up for grabs only on ShopClues. It has further launched a quirky and absolutely catchy TVC that encapsulates the same idea.

ShopClues head – marketing Harneet Singh said, “We have really come a long way expanding our reach, consumer engagement and offerings to differentiate ourselves in the e-commerce space. We have worked hard with our seller partners to curate best offers, on popular products. With the TVC, we want to encourage more and more of them to make the best of all these jaw-dropping deals and discounts that we have lined up."

The TVC, christened ‘Punch paanch ka’, shows different characters from a dad, an office goer and a young mother who are too busy to attend to people around them (their children or bosses) because they are so engrossed in the incredible sale. The absolute oblivion of the shoppers to everything else is explained by the voice-over that says, “Deals and prices itne great, sabko bologe wait." The great selection of the choicest brands and products that will be available at unbelievable prices is illustrated through the ad taglines such as “Mall wali quality, market wale prices”.

Enormous managing partner Ashish Khazanchi said, “Our effort through this film was not only to promote the deals and discounts available on the website, but also to cue in the fifth anniversary."

The TVC has been conceptualised by Enormous Brands, the creative partner of ShopClues. The creative team at Enormous comprised Ashish Khazanchi, Shailesh Khandeparkar, Ricardo Vaz, Ambika Singhal, Neha Sukumar, Neha Ghag, and Vighnesh G. Whereas, Ajay Verma, Rohit Kumar, and Bharat Gupta did the Account Management. Also, Poonam Raichura and Madhurima Das were responsible for the planning of ‘Punch Panch Ka’ TVC.

Further to increase the lucrativeness of its deals, the platform has tied up with multiple banking institutions and mobile wallet companies to offer additional discounts to its shoppers. ShopClues is offering 10 per cent instant discount on debit and credit card payments from Kotak Mahindra Bank and Standard Chartered Bank. On the other hand, the platform is also providing up to 100 per cent cashback on mobile wallet payments through its partners MobiKwik, Airtel Payments Bank, and Vodafone mPesa.

Latest Reads
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands
UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first...

MAM Media and Advertising Ad Campaigns
Audi CEO Rupert Stadler arrested

German automobile company Audi’s CEO Rupert Stadler has been arrested on suspicion of fraud. The arrest has been made in connection with Audi’s parent company Volkswagen’s role in emissionsgate (dieselgate)

MAM Media and Advertising People
Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands
Anita Mookerjee joins Lodestar UM as head for South business

Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business.

MAM Media and Advertising People
Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021

MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s...

MAM Marketing Brands
Brand Factory captures the essence of Mumbai through a musical rap

MUMBAI: Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of ‘Mumbaikars’.

MAM Media and Advertising Ad Campaigns
Indigo paints signs MS Dhoni as ambassador

MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador.

MAM Marketing Brands
Viacom18 hands Digi Osmosis digital mandate for Manto

MUMBAI: Viacom 18 Motion Pictures has partnered with Digi Osmosis for digital marketing of their upcoming movie ‘Manto’ starring Nawazuddin Siddiqui.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories