MAM

Legrand India & Liqvd Asia say #ComeHometoPujo

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/10/Liqvd%20Asia-800800.jpg?itok=dO2d7Vx1

MUMBAI: Legrand India and Liqvd ASIA partnered to bring vibrancy associated with Pujo for people living outside their home town.

Legrand India, an electrical and digital infrastructures company along with its digital partners Liqvd Asia, plans to create a real-time experience for the citizens around the country and elsewhere. Building on the excitement around the Pujo and allowing the people away from their hometown feel the pulse of the Pujo, the company has created an online destination -- http://www.comehometopujo.com/ dedicated to festive happenings.

The agency created an Instagram account ComeHomeToPujo which functions just like a regular website. It has 6 image tabs displaying the different aspects of Pujo, like a virtual library. Clicking on a category leads to the pictures within the category), all of which have their own Instagram accounts. Like Legrand_pandals, Legrand_Food, Legrand_Moments, Legrand_Pujo, Legrand_idols and Legrand_Colourred The tagging feature on the app has been used to enable easy navigation and involvement from their users -- https://www.instagram.com/comehometopujo/

“We wanted to create something really cool. And then, we noticed similarities between Instagram tags and website links. And then was ComeHomeToPujo Instragram introduced. The account makes use of Instagram's tagging features and grid structure in an unconventional way to simulate a website,” said Liqvd Asia MD Arnab Mitra.

The campaign also includes a photography contest as the country is slowly decking up for DurgaPujo. The contest is open for fervent and passionate photographers to capture the spirit of pujo through their eyes.

Legrand India has been associating themselves with DurgaPujo pandels in Kolkata for almost a decade now. Last year #ComeHomeToPujo campaign generated prodigious response receiving over 1000 entries. This campaign helped citizens from far-flung regions connecting themselves with their favourite festival. Taking a cue from the popularity last year, Legrand has made this year’s campaign bigger and better by expanding the reach of the campaign.

To make this experience unique, the company will organise Flash Mobs which will be performed at 20 different locations starting from Soshthi (The sixth day of Durga Puja).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Untitled-1_0.jpg?itok=37usYYU_
Barbeque Nation launches campaign to promote family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualized considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/HyperCITY_0.jpg?itok=1jXuVdjr
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Suraj_Nagappa-Shamsuddin_Jasani_0.jpg?itok=G1NezEEv
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Maneka_Sanjay_Gandhi.jpg?itok=Wr8lANRH
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Diwali.jpg?itok=ObcByR2O
Brands pick digital over TV and print for Diwali marketing

MUMBAI: The festival of lights and colours is finally here! Diwali has always been an occasion to reconnect with family and our loved ones but the event is also that time of the year when brands go all out to create presence and market themselves across all channels.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories