MAM

Kolkata campaigns for ‘Tobacco-Free World’

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/03/16/208B7193-A4C9-4B00-A559-FB6A596366CA_cx0_cy5_cw0_mw1024_s_n_r1.jpg?itok=cCS2bv68

KOLKATA: To carry forward the campaign for a tobacco-free world, the US-based Bloomberg Initiative (BI) and The International Union against Tuberculosis and Lung Disease came together to host a meet in the city of joy.



Popular state icons like singer Lopamudra Mitra, sports personality Dibyendu Barua, cricketer Shreevats Goswami and others chipped in the new initiative, which was spearheaded locally by the NGO - Manbhum Ananda Ashram Nityananda Trust (MANT).





“Every person should be able to breathe smoke free air. Smoke-free environment protects the health of non-smokers, who are otherwise reduced to passive smokers. I am happy to be a part of the Alliance for Tobacco Free West Bengal initiative to increase public awareness,” Barua, the chess wizard said.





The Bloomberg Initiative Grants Program was started in 2006 to support projects that develop and deliver high-impact, evidence-based tobacco control interventions. The BI Grants Program provides funding to government ministries and agencies, non-governmental organizations (NGOs), civil society organizations, and universities in more than 60 countries.





Tobacco kills more than 14,000 people every day and experts are of the view that deaths are increasing every day. Unless urgent action is taken, tobacco will kill eight million people a year by 2030, 80 per cent of them in developing countries.





To address this global public health crisis, Michael R. Bloomberg, philanthropist and mayor of New York City, launched a global initiative to fight tobacco use in low- and middle-income countries, where more than two-thirds of the world's smokers live.





Leading experts call for a global campaign to create a tobacco-free world by 2040.





“A world where tobacco is out of sight, out of mind, and out of fashion - yet not prohibited - is achievable in less than three decades from now, but only with full commitment from governments, international agencies, such as UN and World Health Organisation, and civil society,” experts opined.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/vodafone.jpg?itok=QD6BsTIf
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/times.jpg?itok=h_jgDfNx
Worldwide media owned timesknowledge.in launches a new india-centric section – ‘know india’

TimesKnowledge.in, a knowledge portal from Worldwide Media Private Limited, announces the upcoming launch of a riveting new section – ‘Know India’ on the website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/ashish.jpg?itok=09srwe9Z
Ashish Tiwari resigns as head digital marketing, PR at Hero Cycles

The head of digital marketing and PR at Hero Cycles, Ashish Tiwari has reportedly stepped down from his position.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/ogilvy.jpg?itok=w6pLNaj-
Ogilvy appoints Reed Collins, Sonal Dabral to head APAC team

Ogilvy announced today a new creative leadership team in the Asia Pacific region. Reed Collins and Sonal Dabral will lead the agency’s creative efforts throughout Asia Pacific

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/sachin.jpg?itok=agMUYwsX
Sachin Bansal invests $21 mn in Ola

According to a filing with the Registrar of Companies (RoC), Flipkart co-founder Sachin Bansal has invested around $21 million in the SoftBank-backed cab-hailing platform Ola in a Series J funding round.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/bike.jpg?itok=Pr9RzzVl
Ogilvy creates campaign for Bajaj Platina

Taking the ‘jhatka-free’ story, from Bajaj Platina’s previous campaigns, a notch higher, Ogilvy has created yet another ‘edge of the seat’ thriller for the launch of the new Platina ComforTec 110. The ad shows a tale of two bomb squad technicians trying to find a solution for an un-diffusible bomb...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/logo.jpg?itok=S-tIN5M6
Publicis India bags creative duties of Netmeds.com

Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/anushka.jpg?itok=yk_SdB5s
Rajnigandha Pearls is Ready to Shine with Goodness, Yet Again, With Anushka Sharma

The leading Bollywood actress, Anushka Shama is the new brand ambassador for Rajnigandha Pearls, from the House of DS.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/tata.jpg?itok=6J_2Q7NO
Tata Harrier kick starts the Tata Mumbai Marathon 2019 trophy tour

Tata Harrier- the official lead car of the Tata Mumbai Marathon 2019, today started the Tata Mumbai Marathon Trophy Tour 2019

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories