MUMBAI: Special K from the house of Kellogg’s, the world’s leading producer of ready-to eat cereal and convenience foods, has signed on the diva Deepika Padukone as the new face of Special K.
Special K, the no. 1 brand for Kellogg’s globally has announced its association with the coveted actor in a well-timed fashion with the wedding season just around the corner. Women want to look their best while preparing for a wedding. Based on this insight, Kellogg’s Special K, along with their stunning new brand ambassador, Deepika, is presenting women with a Special K 2 Week Challenge as part of a healthy lifestyle to help them kick-start a weight management journey. The challenge aims to prepare women for a bold, beautiful and contemporary look for weddings through a simple challenge that helps them kick-start into a weight management journey.
Talking about the association with Special K, Deepika Padukone says, “I couldn’t be more thrilled to be associated with Kellogg’s Special K. I personally have always been a firm believer of the importance of a combination of balanced eating with regular exercise for a healthy lifestyle. Special K stands for just that and has for a long time partnered women to kick-start their weight management journey. Through this Special K 2 week challenge, I look forward to partnering with similar women and share our experiences along the journey.”
After delivering a slew of mega hits in 2013, Deepika has carved a niche for herself in the Indian film industry and is known to constantly reinvent herself. Being a state level badminton player, Deepika, has always been a health and fitness enthusiast. For her, breakfast is the most important meal of the day and she ensures that she follows a regular balanced diet and exercise routine every day.
Commenting on this announcement, Harpreet Singh Tibb, Marketing Director, Kellogg India, says, “There was no doubt in our mind about bringing Deepika Padukone on board to represent Special K. Deepika is a sought after celebrity, who not only stands for high fashion but is looked up to for her healthy lifestyle. We are extremely proud to associate with such a talented actor who represents the brand’s values impeccably. We are very confident that our audience will effectively connect with Deepika, as she has always taken it upon herself to maintain healthy habits.”