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K Raheja Corp's new brand campaign centres around 'space'

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MUMBAI: Known for enhancing the quality of life through best offerings across real estate, retail and hospitality, K Raheja Corp launched its latest marketing campaign pegged on ‘space.’

Crafted to showcase one of the most sought after, but largely fading feature in residential offerings ‘space,’ the campaign communication is simple and succinct with the tagline - ‘Space makes all the difference.’

Developed for Raheja Vistas Premiere - Pune, the property is now open sales for phase II of its project.

The phased ad campaign will roll out in the Pune market across print, radio and digital.

The print ads juxtapose cramped lettering with well laid out text to elucidate the need for, and value of - space. The thought is the same in the radio campaign, which relies on an innovative script showcasing an aural experience of - being cramped, to bring alive the value of space to a listener.

Conceptualised by Utopeia Communicationz, the campaign aims to drive home the invaluable message that 'Space is the ultimate luxury': 20 acres of space for spacious floor plans; grand parking spaces; a 7-acre green land with best in class amenities; space that allows one to enjoy the luxury of privacy; peacefully enjoy festivals and special occasions; space in a gated, serene community.

In the run-up to the festive season, the first phase of the print and radio campaign debuted late last month in print along with radio across the stations of Radio City and Radio Mirchi.

The online campaign is expected to break in the first week of September and will extend through the festival of Ganesh Chaturthi.

Speaking about the campaign, K Raheja Corp director Vinod Rohira said, “In times where space is a luxury, the availability of liberal amounts of it is definitely a huge advantage, and we have focused on this single feature to showcase the merits of Raheja Vistas Premiere. A meticulous creation, we are confident of the property delivering excellently to the needs of a discerning audience base. Timed for the festive season, with a carefully selected media mix across print, radio and digital we look forward to this campaign successfully meeting our business objectives.”

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