Idea enlivens the beauty of Kolkata through #ThinkYellowThinkIdea campaign

MUMBAI: Continuing with its efforts to acknowledge and gratify its subscribers through innovative and engaging platforms, Idea Cellular has announced the winners of the #ThinkYellowThinkIdea contest that it recently conducted for its Facebook fans and followers from Kolkata.


Idea Cellular is painting Kolkata yellow with more network in every corner of the city. To celebrate this, Idea launched ‘Think Yellow Think Idea’- a campaign that invited the audience on Facebook to capture photos of Kolkata with lots of yellow in it.


In just 15 days, the campaign inspired photographers across the city to upload more than 1,500 stunning photos of Kolkata with dashes of yellow.


One photo was chosen as the ‘Photo of the day’ each day with one grand winner being chosen from the selected 15 at the end of the contest period. The campaign was well received across Facebook, garnering over 40.6 lakh impressions and 1.4 lakh likes.


Arpit Kumar Saha won the grand prize of an iPad mini for his beautiful photo capturing the unique culture of the city with a flush of yellow. Each of the daily winners on the other hand won an Idea 3G dongle for capturing a unique and mesmerising shot of the city, through their lenses.

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