MAM

IAA Green Awards: Maneka Gandhi urges advertising industry to exercise caution

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/17/Screen%20Shot%202014-03-17%20at%2010.40.48%20PM.png?itok=7Yd7RgxI

MUMBAI: The advertising industry was at the receiving end at the International Advertising Association’s  (IAA’s) Olive Crown Awards – Asia’s only awards for green initiatives in advertising which were held in Mumbai’s Palladium Hotel over the weekend.  Environmentalist and parliamentarian Maneka Gandhi was felicitated with a special award for her years of diligent efforts to get the environment in the nation’s mainstream consciousness and getting regulations passed which saw animals and the coastal zone get protection. She received the recognition from Amitabh Bachchan.

Even as she thanked the advertising  industry for bestowing the honor on her, she urged the creative community to be careful while using animals in the communications and commercials that it creates.

She referred to ads in which a pug was used, something which she has highlighted in the past too.  “The problem with the ad was that it sparked off a demand for the pug which is not a local animal. Thousands of them were imported and the Indian climate does not suit them. Then these pugs find it very difficult to deliver; most of their stomachs burst during delivery.  Owners who could not handle these little cute creatures just abandoned them. And we had hundreds of them turning up at our animal shelters.”

Gandhi then spoke about a TV commercial which featured an orangutan stealing underwear and amusing an Indian housewife. “We noticed that more and more orangutans were being smuggled after that TV commercial was aired,” she said. “We captured three of them headed for Chennai and have been on alert since then. A business man there had got fascinated by the orangutans and had ordered them.”

She told the creative heads and senior marketers present at the awards ceremony at the Palladium Hotel in central Mumbai that they should work on communicating the right environmental messages whenever they can as part of their corporate social responsibility initiatives.  And that they should exercise extreme sensitivity while drawing up creative for ads as the content of commercials has a tremendous impact on the general Indian viewing public at home.  And in the process it can impact the environment or animals.

The IAA presented Olive Crown Awards to McCann Erickson as the green agency of the year and to the Bruhat Bengaluru Mahanagara Palike (BBMP) as the green advertiser of the year for the clean up campaign the two created for Bengaluru.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/SVG-Columbus.jpg?itok=MZvkXIIK
SVG Columbus wins Sportzlive's digital duties

SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, India’s only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/HUNGER.jpg?itok=JwDY_Htn
LG launches #HungerFreeIndia campaign

LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come forward and take pledge to avoid food wastage and thus, help eradicate hunger.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/India%20v%20Australia.jpg?itok=ctUxAYXm
Star Sports releases TVC of Kangaroo facing off a Tiger, from 17 Sept

MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a Kangaroo facing off a Tiger. The five-match ODI series which will be followed by three T20Is starts on 17 September, 2017. It is claimed that the TVC has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/Untitled-1.jpg?itok=7LKG6iGA
Be smart in phone buys, say kids in Flipkart TVCs

MUMBAI: Smartphones are a basic necessity today and consumers spend a great deal of time researching on what’s the best model suitable for them. Most consumers often end up questioning their decision when it comes to a smartphone purchase, as they can never be sure if there is a better deal on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/pensol.jpg?itok=JPja7hDv
Pensol campaign shows what dreamers could do

Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Barin-Mukherjee.jpg?itok=-rhJhdWo
DigitalF5 bags Mainland China & Oh! Calcutta mandate

DgitalF5, a digital marketing services agency, has acquired the search, content, social media, planning and buying digital media mandate for Speciality Restaurants brands -- Mainland China and Oh! Calcutta, owned by Anjan Chatterjee.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mufti.jpg?itok=u7OahCZC
Mufti's digital campaign triggers sale

Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Kyoorius.jpg?itok=8gadHzXR
Kyoorius unveils its jury, Karen Welman to be foreman

The jury for the fifth edition of the Kyoorius Design has been unveiled. The jury sessions will take place on 15 and 16 September, 2017 at the Ecole Intuit Lab in Mumbai. The Kyoorius Design Awards is the foremost awards for design and visual communication in India. All design work commercially...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/frzad.jpg?itok=nhuWmuH5
MTV & HP provide ‘Fame-istan’ to budding filmmakers

Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom. MTV, the voice of the youth, along with HP Inc....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories