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Huawei India to launch $ 10 million campaign in Jan 2014

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BENGALURU: Huawei India plans to launch a multi-media campaign come January 2014, revealed Huawei India Devices sources. To that extent the company is evaluating offers from advertising agencies that have submitted offers.

“We’ll be taking a decision in about a week’s time about the agency that will create the campaign,” revealed the sources. “The $ 6-10 million campaign will cover corporate branding as well as products, devices,” added the source.  Huawei plans to use television, outdoor, print and digital for its mass media communications.

The company is planning a three phase campaign revealed the source further. Initially, it’ll be about brand building over the first six months, followed by a sustainability campaign over the next six months, culminating with a leadership campaign.

Huawei officials were in Bengaluru late last week for the India launch of what the company claims is the thinnest mobile at 6.18 mm in the world - the Huawei Ascend P6. The P6 is being touted as the current flagship smartphone in India by the company, and will feature in lot of the company’s communications. Earlier, the phone model has its global launch in the fashion capital of the world - London on 6.18 (18 June, 2013). Huawei plans to launch other phone devices as well as products including tablets in India.

Huawei Devices India president Victor Shanxin said, “The Ascend P6 has already received a tremendous response from global consumers over the last few months, offering unsurpassed technology with a design that is simply stunning.”

Victor revealed that Huawei had received orders totaling five million units of the P6 from across the geographies where it had been launched and had completed supplies of around three million P6 handsets so far since the launch on 18 June.

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