MAM

Honda launches new campaign for Activa 5G

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/20/Activa_5G.jpg?itok=vvhetzMk

MUMBAI: Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.

Honda’s ‘Love is Growing’ TVC starts with an establishment of a college campus. It is here that Taapsee enters riding the new Activa 5G with her father (Boman Irani) as her pillion. The father and daughter duo (Boman Irani and Taapsee Pannu) ride the new Activa 5G to college.

A group of four youths stops to notice the scene. The first says “Ye to wahi hai yaar” to which the second replies “lagti to bilkul alag hai yaar” to which the third friend adds “Bright like sunshine”. One of the friends has all eyes for the girl and says “Tu 5G dekh, mujhe to apna future dikh raha hai.” The strict professor father (Boman) hearing this gets annoyed and scolds the boy to come inside the building. A voiceover in the background introduces the scooter as ‘Agaya hai naya Activa 5G. Curiosity badegi, batein badhengi, aur pyaar toh badhega hi.’

“As the number one selling two-wheeler of India, Activa is no longer just a mobility solution but a cherished part of life for more than 18 million Indian families and youth. Activa has transformed to meet the evolving needs of every generation over the years. The new fifth generation Activa 5G, while staying true to its legacy of trust, innovation, quality, reliability and convenience; looks and rides completely different giving young India all the more reason to fall in love with it. The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too,” says Honda Motorcycle and Scooter India senior vice president of sales and marketing Yadvinder Singh Guleria.

“Activa is a household name in India. It has seen many generations. As we were briefed about the 5th generation model of this very popular brand, we thought let’s showcase how this love is growing. The film is a little chapter from this love story, which occurs in a university, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation,” adds Dentsu One national creative director Titus Upputuru.

Dentsu One senior vice president of account management Abhinav Kaushik mentions, “Activa has become an inseparable part of Indian families since its launch 17 years back. So many things have changed during this time but the love and affection for Activa has only grown and multiplied over the years. With this growing love across multiple generations, it was the right time to launch Activa 5G with a quirky campaign where the brand becomes the harbinger or catalyst to get two people to fall in love with each other.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/27/hdfc.jpg?itok=Kf2dJkK2
HDFC Life launches its musical logo - a unique sonic identity

MUMBAI: HDFC Life Insurance Company Limited, one of India’s leading private life insurance companies, launched its sonic identity (MOGO - musical logo) to be used across customer touch points. HDFC Life is India’s first private life insurance company to launch a Musical Logo - MOGO. The power of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/27/car.jpg?itok=C8hgb_eo
IWC SCHAFFHAUSEN ANNOUNCES TOM BRADY AS GLOBAL BRAND AMBASSADOR

IWC Schaffhausen is pleased to announce its partnership with iconic athlete Tom Brady. With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. IWC and Brady are both best in class and their shared principles of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/27/ee.jpg?itok=N7JHgFty
EBTL revamps global brand Identity

EBTL, one of the leading companies at home, corporate, and hospitality automation segment in the global market announced the revamp of its corporate brand identity and added the phrase - “Smartly Ahead” as a new tagline. This is in line with company’s vision, represents its future direction and...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/27/AMIT.jpg?itok=wX5oM-3M
Amazon's Amit Agarwal appointed as IAMAI chairman

Amit Agarwal, senior vice-president, Amazon and country manager, India, has been appointed as the new chairman of Internet and Mobile Association of India [IAMAI]. He assumes office at a time when the industry is going through a growth trajectory with more than 500 million internet users in India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/27/vandana.jpg?itok=DpMMJbtC
Vandana Verma promoted as Arc Worldwide India COO by Publicis Communications

Publicis Communications India has announced the promotion of Vandana Verma as Arc Worldwide India COO. She will continue to report to Publicis Communications South Asia CEO Saurabh Varma.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/27/hr.jpg?itok=Z9y9qrZL
Megha Tata on Discovery's work culture, her leadership style, women empowerment

Megha Tata, the media veteran who has been in the broadcast industry for almost three decades recently started her current gig at Discovery in February 2019. Tata’s arrival could come at no better juncture since the opportunities for niche genres is aplenty. At the stage of Indiantelevision.com’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/27/main.jpg?itok=aEDmRIK-
Media HR Summit deep dives into emerging trends, work culture & HR tech

Indiantelevision.com hosted its first ever Media HR Summit in partnership with ZEE in Mumbai on 26 June at The Westin. The day-long conference concluded with some insightful discussions around how corporate and HR leaders are steering media companies into the future on the back of good teams, the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/vicky.jpg?itok=ts0SVGG0
Vicky Kaushal celebrates ‘Jashn Yaari Ka’ in McDowell’s No.1 Platinum Gourmet Snacks’ campaign

MUMBAI: McDowell’s No.1 Platinum Gourmet Snacks, the latest offering from the house of McDowell’s No.1 today launched its all-new campaign “Jashn Yaari Ka”.  The campaign is an ode to Yaars who celebrate another Yaar’s successes and moments of joy. McDowell’s No.1 has always been synonymous with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/liquid.jpg?itok=DFcpIxwU
Liqvd Asia amongst most awarded Independent Digital Agency of 2019

MUMBAI: LIQVD ASIA has consistently been recognized as one of the fastest growing agencies in India and Asia Pacific. Testimony to this is the fact that the organization has grown at an unprecedented rate over the past few years. A burgeoning kitty of accounts along with the recruitment of Industry...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories