MAM

Havas Media bags media duties of Bajaj Allianz Life Insurance

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/15/chand.jpg?itok=muZ7cefr

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group. 

The account size is estimated to be upwards of Rs 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, managing partner of West and South, Havas Media India. 

Led by Bajaj Allianz Life Insurance MD and CEO Tarun Chugh, the company began operations in 2001 and today has a pan-India presence of 759 branches. It is headquartered in Pune, India. 

Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra says, “To offer differentiated yet relevant proposition to our customers, we have embarked on a brand re-orientation journey. We will rely on deeper customer insights and data-driven actions for a holistic brand transformation. Agility and consumer-centric mindset from our teams and partners will be key to our deliveries. We look forward to a long and mutually beneficial relationship with Havas.”

The comprehensive life insurance solution covers a range of services, operating through participating, non-participating, and linked segments. Bajaj Allianz Life Insurance also launched digital branches through Mosambee, a handheld device that offers the services of a mobile branch and assists customers with an entire range of customer services. Currently, Bajaj Allianz has a strong life insurance portfolio and caters to all kinds of customer needs from ULIPs to child plans, from group insurance to health insurance. Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Limited (formerly part of Bajaj Auto Limited) owned by the Bajaj Group of India and Allianz SE, a European financial services company. The joint venture incorporates global expertise with local experience. 

“At play will be Havas Media Group's integrated media skills centred on digital and our 'Meaningful Brands' framework which will together map the brand chart for Bajaj Allianz. According to our research, brands that are meaningful enjoy 80 per cent higher intent of repurchase in the insurance industry. We look forward to a successful collaboration," adds Havas Media Group India managing director Mohit Joshi.

Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Limited (formerly part of Bajaj Auto Limited) owned by the Bajaj Group of India and Allianz SE, a European financial services company. The joint venture incorporates global expertise with local experience. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/FBB.jpg?itok=P2TZpMBt
fbb celebrated world shorts day with Rapper Chandan Shetty in Bengaluru

fbb, the fashion destination at Future Group, is back again this year with World Shorts Day on 21st April.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/aspire.jpg?itok=HSvTAprS
Panasonic India takes modern lifestyle to a new high with its latest brand campaign #AspireToMore

In an endeavor to provide total lifestyle solutions for its customers, Panasonic India, has recently launched a new marketing campaign “AspiretoMore” for its range of premium home appliances.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ottomate.jpg?itok=qNoGbpRV
Ottomate and The Womb bring ‘common sense’ into smart fan innovations

In a category that has seen next to no meaningful innovation in the last 100 years, Ottomate plans to bring innovations to fans that today’s Indians truly want.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/mullen.jpg?itok=u0MT82BG
Mullen Lintas Bangalore to step up Ruosh creative mandate

Ruosh – premium footwear and accessories brand – has appointed Mullen Lintas as its brand agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/cornitos.jpg?itok=q5T8KQFm
Innovative product from Cornitos - Mélange Veggie Nacho Crisps

Keeping pace with the trend of healthy snacking, Cornitos has developed a innovative product - Mélange Veggie Nacho crisps, made from natural vegetable extracts blended with Corn Masa & seasoned with Himalayan Pink Salt and Roast Garlic.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/DAN.jpg?itok=3TlcVsYz
Kingston Technology, InDeed launch ‘Earth Edition’ flash drives on World Earth Day

In a bid to draw attention towards our planet’s current state, Kingston Technology has launched #EarthEditionDrive, which turns the Earth into a USB flash drive that educates and drives people to take action.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ogilvy.jpg?itok=j7n2l8Ad
Ogilvy and Cricket.com

Introducing Cricket.com, a new sports content website and app for cricket fans powered by innovative data driven insights and content offerings.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/cartoon.jpg?itok=rkshX124
Cartoon Network collaborates with POPxo to launch The Powerpuff Girls collection

Cartoon Network continues its 20th-anniversary celebrations of The Powerpuff Girls by unveiling an exciting collaboration with POPxo, India’s largest community for women.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/Fit_Glow.jpg?itok=ragwg2Fa
Fit & Glow's digital-first marketing strategy

When in 2013, we started our company Fit & Glow Healthcare Pvt Ltd it was to work around our passion for health, wellness and nature-inspired beauty products. We wanted to introduce to the consumers a new concept of products which contained the best and the purest forms of bio-actives and...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories