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Govt launches ad to help end same-gender bias in women

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NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

The campaign, #IamThatWoman. has been launched by the ministry of women and child development.

Through the campaign, the ministry seeks to highlight the various aspects of women standing 'by' and 'for' women. The ministry has urged people to shun stereotypes associated with women harming other women. Twitter and Facebook users have been encouraged to tag and share stories of women helping women with a photograph and post online with the hashtag #IamThatWoman.

Minister for women and child development Maneka Sanjay Gandhi said, "When a woman has the support of her womanhood, she can be unstoppable. Through this campaign, we aim to shed light on the enormous contributions made by women for women. A woman can be her daughter-in-law's best companion. It is time we did away with the 'in-law' in 'daughter-in-law'. A woman manager can easily empathise with her female juniors and help them climb the ladder of success. Likewise, a landlady's affection towards a female tenant makes a world of difference in making the young girl feel at home, away from home."

The minister has asked women to join the #IamThatWoman campaign and spread the message that “a woman can move mountains for another woman."

Posts can be made on the links:

Twitter Minister: @ManekaGandhiBJP;

Twitter Ministry: @MinistryWCD;

Facebook Minister: @ManekaGandhiOfficial;

Facebook Ministry: @MinistryWCD

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