MAM

FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

Launches #NothingLikeHomemade campaign created in collaboration with Publicis

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MUMBAI: FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’. The video went live on FunFoods’ social media pages recently and has reached over 10 million people and been shared over 6000 times.

Conceptualised and developed jointly by Dr. Oetker and Publicis India (http://www.indiantelevision.com/mam/marketing/mam/publicis-india-bags-cr...), the video is available for viewing on the brand’s Facebook page.

Dr. Oetker India VP-marketing Devarshy R Ganguly said, “In the last ten years of being a helping hand to Indian women in the kitchen we have come across multiple challenges they face. One challenge that stood out through this time is that they struggle to make their children relish food prepared at home. As the leading brand in the category, we realised that mayonnaise plays a meaningful role as a versatile ingredient in households to help prepare tasty food with ease.”

Publicis Capital National Creative Director Amit Shankar said, “Kids love eating food from outside. It’s a common problem that mothers face in India and across the world. In fact, it becomes deeply upsetting for mothers as they prepare food with such love and affection. They often experiment with new recipes but convincing their children is nearly impossible. So, to tackle this problem, we came up with a simple idea in partnership with FunFoods by Dr. Oetker and called it #NothingLikeHomemade. The idea was aimed at changing the perception about home-made food. It was done in a manner where in the end, children were positively surprised to see their mothers as chefs. This made our product the perfect choice for mothers and influenced kids to eat “Ghar Ka Khana.”

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