Mumbai: Crompton Greaves Consumer Electricals Ltd (CGCEL), one of the leading legacy brands in India’s fans market has unveiled its latest multimedia campaign for its new energy-efficient range - Energion ceiling fans. Titled 'Savings Karo Without Compromise' in a striking and quirky film, the campaign draws attention to Crompton’s progressive approach to sustainability and energy efficiency.
The 360-degree campaign will be launched on television and will further be amplified through various other mediums.
Conceptualised by BBDO, the newly launched TVC demonstrates a candid conversation that moves into a playful banter between a young couple. Showcasing a fun, candid and interaction between the duo, the film gives a humorous take to the important and relevant message of boosting one’s electricity savings, without compromising on speed and comfort. Equipped with an Activ-BLDC motor that delivers full speed savings from electricity costs, Crompton’s new energy-efficient fan range ensures absolutely no compromise on air comfort.
CGCEL's CMO Pragya Bijalwan said, “Our endeavour is to offer innovative sustainable solutions to our consumers. We’re constantly looking for opportunities to innovate and offer energy-efficient appliances, thereby reducing our consumer’s energy consumption.”
“We understand that the fan is one of the most fundamental necessities at home and while people compromise on performance for energy efficiency, we aim to tackle this thought by highlighting the superior breeze, airflow and premium technology that goes behind making our energy-efficient ceiling fans. We believe in consumer satisfaction without compromising on their experience. With this film, we hope to communicate Crompton’s meaningful innovations that can solve the much-needed yet unspoken problems in our daily lives in the most engaging and informative way,” she added.
Speaking about the thought behind the ad, BBDO India (Mumbai) CCO, Hemant Shringy said, "Crompton's brand proposition of 'Let's Hangout Ghar Pe' has continually resonated well with the younger target audience. Taking the playful banter forward, the current film shows the wife trumping the husband once again. She challenges his scepticism when it comes to getting the best of both worlds - powerful breeze and energy saving in the same fan."
