MAM

CricketNext launches #EkCupAur campaign for World Cup 2019

The campaign aims to engage with the passion of Indian cricket fans

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/20/cricket.jpg?itok=p8wTbZR8

MUMBAI: With the ICC World Cup in England and Wales just ten days away, News18’s CricketNext.com has launched a brand campaign to bring India’s dedicated fans closer to their team by sending them their wishes to win the World Cup for a third time after 1983 and 2011.

The campaign called #EkCupAur aims to engage with the passion of Indian cricket fans. A specially designed section on the CricketNext website and app has been created to allow fans to login and leave their wishes. Fans will also be able to send wishes through Twitter and other social media platforms using the hashtag #EkCupAur.

All these wishes will be compiled and sent to team India before they embark on their mission to play against the best teams in the world.  The most creative and engaging wishes will give users a chance to win jerseys and cricket balls signed by Anil Kumble, the brand ambassador of CricketNext.

“We are excited to bring #EkCupAur to our readers and viewers,” says CricketNext business head Maruti Indoria. “We aim to make #EkCupAur the voice of every Indian fan and a platform for their heartfelt wishes. Through this campaign that will run on multiple digital platforms, we aim to re-emphasise the brand’s tagline ‘Where fans rule’.”  

CricketNext is a popular digital platform where a wide repertoire of standout writers, who are thought-leaders in the cricketing world, are featured. They offer in-depth coverage and analysis on issues and activities in the cricket universe.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/venugopal.jpg?itok=OFxzxZnV
1-IndiaFamilyMart appoints new COO Venugopal Konchada

MUMBAI: Continuing with its goal to provide an outstanding retail experience to the people in tier-2, 3 & 4 cities, 1-IndiaFamilyMart, a leading value retail chain owned by Nysaa Retail Private Limited has recently roped in retail industry veteran Venugopal Konchada as Chief Operational Officer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/budwiser.jpg?itok=8KrF__NR
Budweiser Experiences announces multi-year global sponsorship with the Premier League and LaLiga

MUMBAI: Budweiser Experiences today announced multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As a long-time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser Experiences is...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/kelly.jpg?itok=sjVJwtKH
Group M global CEO Kelly Clark Steps down

MUMBAI: As reported by The Drum, Group M global chief executive officer Kelly Clark has resigned from his post after serving it for three years. He, reportedly, will be replaced by current Group M agency Essence chief executive officer Christian Juhl. The agency is still finding a replacement for...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/miss.jpg?itok=nqVNk7om
One year and 25,000 members later, Malini’s Girl Tribe introduces a new logo and makes way for a bigger, more engaged community

MUMBAI: A year ago, Malini Agarwal, Founder and Creative Director MissMalini Entertainment created a community on Facebook called Malini’s Girl Tribe—an inclusive space for women everywhere. Here, women uplift other women, have real conversations about life, love, work and more. As time passed,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/cyclesw.jpg?itok=A_PLhXCc
Go biking the Shiva Style as Viacom18 Consumer Products launches an all-new range of Shiva Cycles

MUMBAI: Scorching heat, incessant rains, chilling winters, nothing can deter a child’s excitement to go outdoors and pedal through the streets. As a favourite pastime and a significant routine for toddlers, tweenies, and teens, cycling defines the essence of one’s childhood. Keeping up with the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/rakshita.jpg?itok=FZugce8b
Bobble AI on-boards Dr Rakshita Shharma as VP Human Capital

MUMBAI: Bobble AI, a leading tech startup, that is empowering the Next Billion Indians by making their communication personalized, expressive and smarter, welcomes Dr Rakshita Shharma on board as their Vice President, Human Capital. This move comes as a part of Bobble AI's efforts to continue to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/sonymax.jpg?itok=z8a6pNP3
Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

Sony MAX, India’s leading premiere Hindi movie channel from Sony Pictures Networks India (SPN), has created a benchmark by becoming the only channel across genres, to sustain a long-standing leadership stint for 148 weeks in a row.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/kpop.jpg?itok=yKhea5fy
K-POP Finally in India to Thrill Millennials

MUMBAI: One Take Media Co. (OTMC) is happy to announce their new content offering - K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/lavin.jpg?itok=tr-uNf9b
Chimp&z Inc retains the spartan poker’s digital mandate third year in a row

MUMBAI: Chimp&z Worldwide LLP announces its retainer hat-trick by one of the leading online poker gaming portals in India, SpartanPoker.Com! As per the new mandate, the Mumbai office of Chimp&z Inc will continue their digital and content duties for the brand and will also be working on the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories