MAM

CEAT and Rohit Sharma Continue their Long- Standing Partnership

Extend the Endorsement Deal for Three more Years

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/02/ceat.jpg?itok=ZtLQDK1m

MUMBAI: CEAT Ltd. today renewed its association with one of world’s most swashbuckling batsmen; Rohit Sharma for a period of 3 years. Rohit Sharma is the first player in the history of cricket to score three double-hundreds in ODIs, an accolade that stands out among many others bagged in his career.  The graceful player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game.   

Currently part of the Indian cricket squad, Rohit has been a consistent performer across all the formats of the game. Rohit was given the opportunity to captain the Indian Cricket team for the first time when the Sri Lankan cricket team toured India in 2017. Since being given that opportunity, he has proven to be an exceptional captain as he won that series, the tri nation Nidahas trophy and the recently concluded Asia Cup. Rohit’s batting and captaincy was also pivotal in leading Mumbai Indians to victory in the 2013, 2015 and 2017 editions of the IPL. He recently broke Sachin Tendulkar’s record as he became the first batsman with six 150-plus scores in ODI’s. Over the years, Rohit has truly become one of the world’s best as he continues to play crucial knocks for club and country and continues to smash records.

Commenting on the partnership, Mr. Anant Goenka, Managing Director, CEAT Limited said, “We are proud to extend our relationship with Rohit Sharma who has been a stand out performer across all formats of cricket. Rohit is not only an extremely talented batsman, but also a great leader and an inspiration to young aspiring cricketers. Our association with Rohit has been extremely fruitful for the brand CEAT and we are extremely happy with this long term association.”

On his renewed association, Rohit Sharma said, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing and they have been a great support to me. These last 3 years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.” 

CEAT has its roots gripped with cricket, including its partnership with IPL for the Strategic Time Out segment and the CEAT Cricket Ratings that recognizes and rewards the exceptional performances of players on the international stage. Rohit is joined by Ajinkya Rahane, Ishan Kishan, Shubman Gill & Harmanpreet Kaur as cricketers who currently have bat endorsement deals with CEAT.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/vicky.jpg?itok=ts0SVGG0
Vicky Kaushal celebrates ‘Jashn Yaari Ka’ in McDowell’s No.1 Platinum Gourmet Snacks’ campaign

MUMBAI: McDowell’s No.1 Platinum Gourmet Snacks, the latest offering from the house of McDowell’s No.1 today launched its all-new campaign “Jashn Yaari Ka”.  The campaign is an ode to Yaars who celebrate another Yaar’s successes and moments of joy. McDowell’s No.1 has always been synonymous with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/liquid.jpg?itok=DFcpIxwU
Liqvd Asia amongst most awarded Independent Digital Agency of 2019

MUMBAI: LIQVD ASIA has consistently been recognized as one of the fastest growing agencies in India and Asia Pacific. Testimony to this is the fact that the organization has grown at an unprecedented rate over the past few years. A burgeoning kitty of accounts along with the recruitment of Industry...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/mtr.jpg?itok=dNuwshVP
MTR Foods launches new advertising campaign for their new launch - 3-minute Seviyan Upma

MUMBAI: MTR Foods Pvt. Ltd, the pioneer of packaged food products in India, today unveiled an advertising campaign for the new quick-to-cook breakfast option – 3 Minute Seviyan Upma. MTR has given one of the most popular Indian breakfasts, a 3 Minute spin. The all-inclusive mix, packed with the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/DAN.jpg?itok=LTR1mYEo
Kotak Securities partners with DAN Data Sciences & Dentsu Webchutney to reinvent Customer Acquisition

Dentsu Aegis Network’s (DAN) Data Sciences division has collaborated with Dentsu Webchutney to reinvent ‘Customer Acquisition’ for Kotak Securities. The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync. For the record, DAN Sync is a proprietary custom...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Ravinder_Siwach.jpg?itok=TNQ4uxeg
Havas Group India appoints Ravinder Siwach as national creative director for Havas Creative

Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as national creative director for Havas Creative, effective immediately.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/havells.jpg?itok=_ojb_5Rb
Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Amrita_Pandey.jpg?itok=or9knye6
Amrita Pandey of Disney joins Junglee Pictures ‏and Times Studios Originals as the CEO

The Times Group has been focussed on building a strong domain in Scripted Content. While the success of Junglee Pictures has already made a significant impact in Feature Film Entertainment, Times Studios Originals had also been set up with a clear intent to develop Digital Video Content of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/shivkumar.jpg?itok=DVTRj5DS
ASCI upheld complaints against 114 advertisements out of 206. 49 other advertisements promptly withdrawn, 43 were not objectionable

MUMBAI: During the month of April 2019, ASCI investigated complaints against 206advertisements, of which 49 advertisements were promptly withdrawn by the advertisers as soon as they receivedthe ASCI communication. The Consumer Complaints Council (CCC) of ASCI upheld complaints against...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/three.jpg?itok=qYYzCHVz
Spanish food major, Ebro Foods appoints Publicis India to manage its Indian creative biz

Ebro India, the Indian arm of the Spanish food major, has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch and will be managed by the New Delhi office of Publicis India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories