Bisleri ‘Bottles for Change’ generating awareness around plastic

The initiative was launched last year on World Environment Day

MUMBAI: Previously launched on the occasion of World Environment Day, a year ago, ‘Bottles for Change’, an initiative by Bisleri, aims to educate citizens about the importance of recycling plastic in our lives; thereby bringing about a habit change of not putting it as a waste, but segregating it and sending it for recycling. The idea is to ‘Be The Change, You Want To See’ and to lead by example by disposing and recycling plastic responsibly and contributing to a cleaner environment.

Since its inception, ‘Bottles for Change’ programme has conducted over 200 plastic recycling awareness and collection drives and workshops in corporate offices, housing societies, schools, colleges and other institutions, malls, festive & social gatherings, events, etc. With over, 4,800 Tonnes Of Plastic recycled by Bisleri, ‘Bottles For Change’ Programme has reached out and successfully engaged 15,00,000 Citizens, 600 housing societies, 150 corporates, 400 Hotels and restaurants, 200 schools : 3,00,000 number of students who have actively supported and joined the initiative.

Presently, 14 wards of Mumbai and parts of Navi Mumbai and Thane are being covered by the members of ‘Bottles for Change’ and in the next 6 months, the programme is all set to move to additional cities in India. Furthermore, the lives of 500 Rag pickers are uplifted, having engaged with waste picker organizations such as Parisar Bhagni Vikas Sangh (PBVS), Sampurna Earth and others in Mumbai to create non-edible products such as - Cloth fabric, Handbags, Window blinds and other useful products with the collected plastic.

Speaking about the initiative, Bisleri director, marketing and OSR Anjana Ghosh said, “We are pleased to see such positive responses from not only individuals but also from corporates houses, communities and students who are actively helping to bring about the much-needed change in mindset(s) around plastic in general. Bottles for Change as a programme has made tremendous progress in one year alone and we aim to further introduce various platforms and spread the awareness to reach out and engage more citizens for a cleaner environment. We have already activated 14 Wards of Mumbai and parts of Navi Mumbai and Thane, and we are currently focusing on Andheri K East and West ward as we are trying to make it a model ward for the initiative. It includes segregation of plastic from every household, inculcation of the habit of treating plastic as an asset and not waste, understanding the importance of segregation and recycling and collection process through the plastic agents. In the next 6 months, we are planning to move to two other cities in India.”

‘Bottles For Change’ Programme is all set to work towards changing the habit of communities in valuing plastic as an effective resource that has an afterlife, as 100 percent plastic is recyclable and a single plastic can be recycled several times. It is also to create awareness for a positive response from individuals with a changed mindset about plastic, recycling of plastic items, and best practices towards a cleaner environment.

Latest Reads
Nestlé India Introduces MAGGI Fusian Noodles range

MUMBAI: In line with its vision to introduce products that cater to evolving consumer preferences, Nestlé India will be launching MAGGI Fusian – a range of Asian flavor inspired noodles. This range reflects MAGGI’s strong food and cuisine expertise and our deep understanding of Indian consumer...

MAM Marketing MAM
Mars wrigley confectionery goes local with india inspired doublemint® paanmint

MUMBAI: Mars Wrigley Confectionery today announced the launch of DOUBLEMINT® PAANMINT, a new, India inspired entrant to the freshness category.

MAM Marketing MAM
Malini Agarwal wins “ Woman Influencer of the Year“ at Exhibit’s inaugural edition of the Top 100 Digital Influencers

MUMBAI: Malini Agarwal was felicitated at Exhibit Magazine’s Top 100 Digital Influencers, held on June 21st at the Famous Studios in Mumbai. The boss lady won the title of Woman Influencer of The Year for her contribution to the blogging space amidst the fanfare of the stellar party.  Hosted by...

MAM Marketing MAM
Center Fruit partners with Sony Pictures to introduce special ‘Spiderman – Far from Home’ Pack

MUMBAI: Perfetti Van Melle India has announced its collaboration with Sony Pictures for its flagship gum brand Center Fruit. With the upcoming release of movie Spider-man Far from Home in cinemas on 5th July, Spiderman frenzy is at its peak. In partnership with Sony Pictures, Perfetti Van Melle is...

MAM Marketing MAM
HT Digital CCO Nilanjana Bhaduri Jha quits, Zee Media’s Prasad Sanyal named replacement

MUMBAI: HT Digital Streams chief content officer Nilanjana Bhaduri Jha has stepped down from her role after a 15-month stint. 21 June 2019 was her last day at the organisation. has learnt that Zee Media digital group editor Prasad Sanyal has been named as her replacement. Jha’s...

MAM Marketing MAM
Behrouz Biryani’s campaign by Posterscope gives consumers a culinary experience on the go

MUMBAI: Rebel Foods, in collaboration with Posterscope India, recently rolled-out an outdoor campaign for Behrouz Biryani. While Behrouz campaigns have always created drool worthy experiences, Posterscope aimed at delivering an unprecedented campaign for the brand. In 2018, the campaign objective...

MAM Marketing MAM
Cosmos-Maya’s Yoga ambitions given a boost by PM Narendra Modi who performs Asanas with Motu Patlu

MUMBAI: Cosmos-Maya’s iconic characters Motu and Patlu performed yoga along with Prime Minister Narendra Modi in the fifth edition of International Day of Yoga at Ranchi. The characters were present at the event to motivate children towards yoga. This development is in line with Cosmos-Maya’s...

MAM Marketing MAM
Society Tea forays into a new category with a new brand - spice secrets

MUMBAI: Celebrated household name, Society Tea, announces expansion into a new category with the launch of Spice Secrets. The new brand will focus on Chutneys and Pickles (to begin with) in delightful flavors that encompass a variety of palate spectrums. Society Tea’s latest product offering is all...

MAM Marketing MAM
Splash into awesomeness this rainy season with MOCHI

MUMBAI: As monsoons drench the city with rebuilding and laughter, it also brings the dilemma to wear the perfect footwear that suits the season and comforts the feet. Mochi, the brand that all feet love gives you a hundred reasons to enjoy the rain. You can choose the perfect pair from a plethora...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories