MAM

BBH India creates live radio spots for Abbott

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/21/russel-baret-800x800.jpg?itok=tuSujbba

MUMBAI: BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible? campaign, which received overwhelming response in India.

Here's some background to the case study.

Abbott launched ?The Race of Possible? campaign as part of its global brand campaign ? ?Life to the fullest.'

The campaign celebrates people who have lead healthier, fuller lives because of Abbott?s breakthrough products and innovations.

As a part of the integrated campaign, BBH was tasked to drive local relevance through radio. BBH created a radio campaign that was recorded live across three locations in India.

Using real people with real medical conditions, audio was captured when these patients performed three different high adrenaline sports, pushing their physical boundaries.

"We've all done thousands of radio spots before, generally, in a studio, with trained voices acting out a situation. In this case our studios were Goa, Bir and Ladakh and our voices were real patients who were really white water rafting, paragliding off a cliff and running a marathon in the Himalayas. Establishing the authenticity of what we were doing was incredibly important and working with Resul on this project has been a masterclass in audio craft. His approach to the reality of the experience, his commitment to excellence and his technical inputs have been inspiring. And then Bejoy did a tremendous job of capturing this reality, in a cinematically exciting way. It could very easily have been a very scrappy making of video and while these are technically still making of in nature, they are cinematically a joy to watch," said BBH India managing partner Russell Barett.

To extend the campaign to a larger audience, BBH captured ?the making of? the radio spots.  The digital films, released on 19 September, 2016, have received overwhelming response, with over 2.6 million views and growing activity across social media networks.

The stories were also taken to outdoors across Mumbai and Delhi.

BBH collaborated with the best in the business on the campaign ? with Oscar winning sound designer Resul Pookutty, acclaimed filmmaker Bejoy Nambiar and National Film Award Winner DOP Rajeev Ravi.

CREDITS:

Client: Abbott Healthcare Pvt. Ltd.

Agency: BBH Mumbai

Chief Creative Officer & Managing Partner ? Russell Barrett ?

CEO & Managing Partner ?  Subhash Kamath

Creative Director ? Sapna Ahluwalia

Copywriter ? Yohan Daver, Shivani Krishan

Art Director ? Sapna Ahluwalia

Executive Producer ? Rahul Kulkarni

Business Head ? Delon Mascarenhas ?

Sr. Business Partner ? Tejal Turakhia ?

Business Partner ? Shivani Dand ?

Strategy Director ? Soumitra Patnekar

Senior Strategist ? Naina Meattle

Production House ? Black Sheep Live

Head of Production ? Niddhish Puuzhakkal?                          

Sound Mixer / Designer ? Resul Pookutty                                

 DOP ? Rajeev Ravi?                                                                      

 Director ? Bejoy Nambiar

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/sbi.jpg?itok=OOo52eAL
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/paytm_0.jpg?itok=Lv-c5eAZ
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/tyamaha.jpg?itok=hkoFhcZS
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/jonty.jpg?itok=9Sup3Jl_
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/UCB.jpg?itok=8WZWVqTC
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/money.jpg?itok=7KNzWnjT
Matrimony.com bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/mar.jpg?itok=jNxxH45I
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/RIVERS.jpg?itok=TaXS7yhM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/team_1.jpg?itok=AN_y8HiE
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories