MAM

92.7 Big Fm creates awareness about water conservation on World Environment Day in 45 cities

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/28/Untitled-1_10.jpg?itok=Z8Ikk6w6

MUMBAI: 92.7 Big FM has been at the forefront of addressing social issues through its on-air and on-ground campaigns. Continuing its endeavor of underscoring yet another rampant social problem, 92.7 BIG FM is encouraging participation from children to helm its environment awareness drive on the occasion of World Environment Day 2016. As a part of the drive last year, 92.7 BIG FM entered the Limca Book of Records with 12500+ entries. This year too, the radio network aims to go a notch higher by widening the scale of the drive in a bid to break its previous record.

Amplifying its reach nationwide, 92.7 BIG FM will conduct a national drive on June 5 at 6:30 AM across its 45 stations to create awareness among children below 15 years of age through a painting competition. Aiming to execute this simultaneously across locations, the FM network will target participation by over 15000 kids. Leveraging on the network’s reach, this initiative aims at not only educating the future generation, but also their families and listeners about the significance of water conservation.

The competition will require children to express the importance and implications of water conservation through art. To register for the drive, children can send in their entries at www.927bigfm.com/savewater or SMS BIG PANI to 55454.

Speaking on the initiative, a spokesperson from 92.7 BIG FM said, “Being a mass oriented platform that is at the forefront of underscoring social issues, we aim to motivate people to contribute towards planet earth. As part of the campaign, it is only fitting that our painting competition is being driven by children - the bright future generation. On behalf of 92.7 BIG FM, we sincerely urge all our listeners to show their support in whatever capacity they can.”

92.7 BIG FM’s nation-wide water conservation awareness initiative will be backed by an extensive on-air, on-ground and digital promotion campaign.

Additionally, in Mumbai, 92.7 BIG FM is going the extra mile to address the water scarcity faced by Maharashtra by joining hands with noted social activist- Mayank Gandhi and Fulora Foundation. Extending a helping hand towards Mumbai for Maharashtra initiative, Bollywood actor Kunal Kapoor’s crowd-funding platform ‘Ketto’ is raising funds to help the water stressed regions of Beed District. So far, Mumbai Big FM listeners have contributed INR 13 lacs through fulora.ketto.org.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories