MAM

Puja festival - A great platform for brands to engage

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2013/10/11/MAM%201.jpg?itok=EganOVp1

MUMBAI: Many brands are planning to use the puja festival at various pandals to engage with the consumers. The product range can be as wide as possible. Starting from soya bean nuggets to aerated products brands can make use of this huge platform as a great place for engaging and delivering experiences to the worshippers who will throng in huge numbers across several pandals especially in East and North India. Brands must leverage this opportunity as they are able to address a wide spectrum of audience from kids to adults to elderly people; and thus helping brands to deliver that extra mile through brand experience. Let’s examine how brands can enrich themselves and establish a strong connect with the audience at the various pandals.

  1. Relevant Brand Connect: The essence of the brand should be captured with firsthand experience. Vijayadhsami is the most auspicious day for most parents to make their kids learn and start their beginning to step into the educational world. This is a brilliant opportunity for writing instrument brands to connect with tomorrow’s audience. Catch them young to stay connected with your brand. People especially in the East are avid travelers and sincerely make use of their LTA to visit new holiday spots. Travel and tourism brands should try and explore it to the maximum advantage by capturing some of the tourist spots in the most dramatic manner to bring them closer to the brand.
  1. Right Brand Experience:  Give a proper structure to deliver the brand experience. For example an audio and television brand can create a mini auditorium to deliver great sound and picture clarity to give the consumer that original and natural experience at the venue. Brands like Dolby can really capitalise by educating and promoting their sound features with live demonstration and firsthand experience.
  1. Interactive engagement: Make use of the best of technology to make your consumer engagement interactive. Touch screens and use of apps will intrigue customers to take maximum advantage. With so many Pandals located at various places, downloading of apps at the venue which gives you all information on various activities at various pandals will excite the consumers to download the information using their mobile. Some famous devotional songs can also be made available for downloading at the venue to bring in some emotional connect with the festival and the relevant brand.
  1. Relevant Target audience: You will witness people from all strata of the society queuing up at all pandals. So one need not worry about the brand fit to be present at the pandals. A mixed population can be reached with the relevant product and brand and thus giving you an immense opportunity for branding your product at various touch points.

With the economy slow down and limited marketing budgets, I am sure most brands will use this platform to propagate their brands in the most engaging manner. What’s more with festivals like Puja becoming popular year after year it’s one of the best platforms for marketers to pump in money and increase their brand saliency.

By Ganapathy Viswanathan, an independent communication consultant, in communication, branding and public relations.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gas.jpg?itok=3e5b43lg
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/family-main-masti.jpg?itok=vMDy7Ahu
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/kalyan.jpg?itok=Vr5xGrxS
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/Flipkart800.jpg?itok=d_lkeoul
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/IPHONE_0.jpg?itok=rjOTD5BY
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/madhvan.jpg?itok=rb_NweV9
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories