India’s first artificial Intelligence based adtech company MangoData bagged digital mandate for Mission Fit India, the country’s first 120-day fitness festival launched in NewDelhi recently.

Mentor of Mission Fit India Bollywood actor Suniel Shetty said, “MangoData has impressed us with their passion for our initiative. We have launched the Mission Fit India Campaign with a commitment to creating awareness in the country about being fit and healthy. People in our country are misled with misconceptions and myths about wellness, which hampers their health in the long run. Therefore, to provide right guidance, we at Mission Fit India have come up with a 120-day fitness challenge, where we will take active steps to simplify fitness for everyone, across all age groups. MangoData has a track record of creating new frontiers in the digital world and we look forward to a great partnership.”

MangoData CEO and co-founder Santosh Kumar, said, “We are confident of a long-lasting and impactful partnership with Mission Fit India. With our strength in Data Management and Analytics, backed by AI and ML, we would be able to create engaging, targeted and result-oriented campaigns resulting in a significant and positive impact on the health of the people in the country. “

Director and co-founder Deepak Negi says, “MangoData is ecstatic to have Mission Fit India and Suniel Shetty with us. We believe that we have found a partner who understands and believes in the power of an all-inclusive branding and strategy backed by strong data analytics, and with whom we could go a long way forward creating more such synergies”

The 120-day fitness festival is divided into four phases and will reach out to 43 cities in the country.

MangoData has been handed the responsibility of managing Mission Fit India’s social media marketing, website and digital campaigns.