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IAA Conversations on role of polls and media in influencing voters

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MUMBAI: Election wave is on and is not sparing anyone. In the same context, International Advertising Association (IAA) in its next IAA Conversations will see political party representatives Ram Naik (BJP), Prem Shukla (Shiv Sena), Sanjay Jha (Congress) and political analyst Kumar Ketkar debating.

The panel discussion moderated by Anand Rathi will deliberate on ‘Do Opinion Polls and Media Reports Influence Voters?’ between 4pm and 6pm on 10 April at the Nehru Centre, Mumbai.

IAA India Chapter president & development Asia Pacific region of IAA vice president Srinivasan Swamy said, “Our objective at the IAA India Chapter is to bring about discussions on key issues concerning advertising, media and allied sectors. This edition of IAA Conversations is an attempt to deliberate on an issue that has generated much discussion in the run-up to the general elections.”

Zee Media group CEO and chair of the event Dr Bhaskar Das said, “The role of the media in influencing public opinion cannot be denied and hence this discussion with key stakeholders will bring to the fore issues and concerns on how opinion polls and media reports can influence the masses at election time.”

“Many senior members of the advertising, marketing and media fraternity are invited to be present at the engaging event,’ added Swamy.

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