MAM

HSBC appoints L&K Saatchi & Saatchi as its communication partner

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/21/L%26K.JPG?itok=MVNpDfOf

MUMBAI: HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its premier offering in India. HSBC Premier is the group's premium financial services product, offering exclusive banking services to high net worth individuals.

The agency will be taking forward the globally integrated campaign for the re-launch of Premier. The agency's Mumbai office will handle the account.

The new positioning for HSBC premier is ‘Personal support, for your Personal Economy’. 

L&K Saatchi & Saatchi CEO and managing partner Anil Nair said, “We are extremely pleased to work with HSBC in India. HSBC has given us the mandate on the 'premier' business which is very challenging and exciting. We look forward to creating interesting work in collaboration with the HSBC team in India.”

The campaign took an inside-out approach for the re-launch, starting with HSBC’s own relationship managers to better understand the real challenges that their clients face. 

Extensive research, consultation and interviews with both relationship managers and clients revealed the insight that high net worth individuals across the world have one major characteristic in common: they each have their own individual, highly personal economy.

Interconnected to all aspects of their lives – whether home, family, work, experiences or passions – their personal economies are always with them, always changing and needing care and attention in order to grow. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/kyorris.jpg?itok=YuJQlzUx
Winning an Elephant carries weight, says Kyoorius TVC

Should you take part in Awards at all? If you do, which awards are credible from the marketer’s point of view?

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/school.jpg?itok=0tVc-KCg
MySchoolReviews.com releases ‘26 Letters of Courage under #HerCourageLessons campaign

MySchoolReviews.com – a school listing and reviewing start-up has released ‘26 Letters of Courage’ under its latest campaign #HerCourageLessons.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/tonic.jpg?itok=0FRmYPwP
Tonic Worldwide named digital agency of the year at ACEF Global Customer Engagement Awards 2019

Tonic Worldwide has been named Digital Agency of the Year at ACEF Global Customer Engagement Awards 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/logi.jpg?itok=hydWNVEb
Logicserve Digital bags 4 awards at the prestigious 8th Global Customer Engagement Forum & Awards

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, announced today that it has won 4 awards at the 8th Global Customer Engagement Forum & Awards organised by ACEF in association with CNN News 18.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/max.jpg?itok=XK6YIdnv
Max Bupa's #ExYourExcuse campaign encourages people to put their health first

Max Bupa, one of India’s leading standalone health insurance players, has initiated a month-long integrated campaign #ExYourExcuse, in order to nudge people, especially the youth, to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their health...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/MTA.jpg?itok=T1D_axiK
Indian marketing industry not ready for multi-touch attribution

While multi-touch attribution (MTA) might be the need of the hour, given the ever-increasing size of the mobile marketing space, the industry is still not ready to work on the format as it might further aggravate the problem of ad fraud. The point was unanimously made by several speakers at the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/ice.jpg?itok=14InsNOp
Beck’s Ice’s latest campaign is as smooth as its 100% pure malt beer

Beck’s Ice, the European lager known for its German heritage from 1873, today launched its new digital film showcasing its unique ingredient story offering the highest quality brew made of 100% pure malt.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/godrej.jpg?itok=PBqHVJCt
Godrej Kala HIT unveils #KhatarnaakEmojis Campaign Featuring Soha Ali Khan & Divyanka Tripathi On World Malaria Day

Godrej HIT, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India, when it comes to eliminating dangerous insects and pests from their homes.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/taboola.jpg?itok=V9BadeLm
Taboola Shares First ‘Reader Engagement’ Findings on cricket players

Taboola, the leading discovery platform, shared their first ‘Cricket Players Reader Engagement’ findings, capturing the readers’ preference for players, their engagement time reading about players and monthly reading patterns during the past year (March 2018-February 2019)

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories