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Concept BIU Acquires the Business of Bluebytes

This is Concept BIU’s second acquisition this fiscal

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MUMBAI: Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News. Concept BIU is part of Concept Group, which is India’s leading independent agency offering advertising, digital and PR services. With this acquisition, Concept BIU will be servicing around 550 clients.

Bluebytes has had the PR fraternity for media monitoring and analysis for nearly thirteen years and this consolidation with Bluebytes will make Concept BIU the largest and most comprehensive Media Monitoring & Analytics service provider in India.

Ankoor Choudharri, CEO, Concept BIU, said, “We are proud to acquire the business of Bluebytes and we are happy to welcome their 120 plus clients onboard. The new clients will have access to Concept BIU’s service experience which offers an array of analytic tools, consultative client relations; mobile application based services and more allied services offered by us.”

Speaking on the aggressive growth, he further added “it’s been a terrific year for Concept BIU; this is the second business acquisition in this fiscal year. Along with a tremendous organic growth that Concept BIU is witnessing we remain eager to explore opportunities to acquire or partner with growing businesses that strengthens our market presence and also helps us in improving our range of services”.

N. Chandramouli, CEO, Bluebytes News commenting on the acquisition, said, “It was a strategic initiative for our group, Bluebytes will be acquired by Concept BIU, a competition we came to admire over time for their large and satisfied clients. While the parting of Bluebytes from our group is an emotional one considering we birthed and raised it, we are happy that the clients are in safe hands with Concept BIU. That said, the next decade for the Comniscient Group looks exciting due to growth in public relations and in brand analytics through our companies, Blue Lotus Communications and TRA Research.”

Chandramouli added, “We felt Concept BIU was the most aptly suited to continue the services to the Bluebytes clients in the same efficient manner as we have over the years. The two teams are working in unison to ensure the client transitions are seamless.”

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