MUMBAI: Bates CHI&Partners announces it has agreed to acquire the business and assets of Temple Advertising, a boutique advertising agency based in Bangalore.
“Bates CHI&Partners defined business mission is to create big Ideas for ambitious brands,” said Bates CHI&Partners CEO David Mayo. “In developing our strategy in India we are building a creative network with scale,” he added. "Temple is a renowned creative agency with a strong reputation and a broad vision of the world and with them around the table, we will deliver on this promise.”
Temple is a Bangalore-based advertising boutique agency co-founded in 2004 by Manmohan Anchan, Vidur Vohra and Srikanth VS.
Srikanth VS will become CEO and Manmohan Anchan will become CCO of Bates CHI&Partners in India and they will jointly assume the role of managing partner of the group overseeing all five Bates CHI&Partners offices in Mumbai, Delhi, Bangalore, Kolkata and Dhaka.
Srikanth said, "We are incredibly excited to be part of a new agency set up in a new India environment and we hope to capture this new mood to build our business."
To underline the partnership and collaboration principles of this company, the agencies in Bangalore will merge and become Bates CHI&Temple, with the rest of the network retaining the original Bates CHI&Partners branding.
Anchan said, "At Temple, we pride ourselves on our work. If it sells, it’s working. If it builds a brand, it’s working. We don't create work for clients or juries, we create work that works. The time is right for a new agency in India to give variety to the current order of things."
Temple has worked with clients across diverse categories such as automotive, education, fashion and retail, FMCG, foods, media & entertainment, real estate and technology. Their clients include Embassy Group, eTV Kannada, Future Lifestyle Fashions (including Indigo Nation, Scullers, Manchester United, Jealous21), Pearson Education, Reliance Trends, Sumeru Frozen Foods, TVS Motors, Vaswani Group and Wipro Technologies.