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Zenith wins media account of Bombay Dyeing

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MUMBAI: Zenith has bagged the full range of media duties, including of digital and social of home furnishing brand, Bombay Dyeing. Bombay Dyeing is part of the Wadia Group of Companies established in 1879 and is among the oldest and most respected business houses across the country

Zenith group CEO Tanmay Mohanty says, “Bombay Dyeing needs no introduction. It is more than a century-old brand, and one that has stood the test of time and successfully maintained the lead. They have experimented and innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on ROI for Bombay Dyeing’s investments. India’s retail industry is poised for significant growth and consumer sentiment is buoyant. It is an opportune timing to be partnering with them.”

Bombay Dyeing marketing head Michael Nadar says, “We were looking for an agency that scores on both ambition and agility. An agency that gives quick turnaround and can pre-empt the changes ahead. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them.”

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