MUMBAI: Fragrance and flavour provider, SH Kelkar & Company has awarded its creative duties to Publicis Worldwide. The business was awarded to Publicis following a multi-agency pitch.

The family owned business which started manufacturing fragrances in 1922 is a one of the leading fragrance and flavour makers in India. Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets with manufacturing units in India and Netherlands. SHK is credited with being the fragrance and flavour provider of many iconic brands, both International and domestic and across categories.

On winning the business, Publicis CEO South Asia, Nakul Chopra said, “We are extremely pleased to have an opportunity to partner a pedigreed company like SH Kelkar.  Especially given that their business will provide exciting opportunities for holistic communication solutions. We look forward to working with them”

SH Kelkar & Co. CEO B. Ramkrishnan added, "We are a mid-sized company with global presence– and the largest fragrance house in India - with aggressive plans for the future. I am extremely happy that Publicis is partnering with us in our quest to firmly establish our identity in the global arena.”

 “Fragrance is a business where science and art of the highest order come together, we have a creative resonance between our teams that will hopefully result in some great branding, design and communication. We are proud to partner a company with a heritage of almost 90 years in India and expanding to the world markets. We hope to play a significant role in SHK's future growth plans”, concluded Publicis executive vice president Paritosh Srivastava.