MAM

RK Swamy BBDO gets communication mandate for PM’s Jan Dhan Yojana

MUMBAI: The financial inclusion program of the government of India labeled ‘Prime Minister’s Jan Dhan Yojana’ is being formally launched by the PM Narendra Modi on 28 Aug in New Delhi.

 

The launch communication mandate has been assigned to RK Swamy BBDO, who is charged with developing a fully integrated creative and media communication package. A committee comprising the department of financial services, ministry of finance, several leading banks and the Indian banks association led the agency selection process.

 

The program encompasses all media including TV, radio, newspapers, outdoor, internet and social media. The launch communication for this program commenced on 23 August in newspapers and on 25 August on television across the country. A superbly animated TV commercial shows a lot of people carrying their money into the bank and easily opening their bank accounts. In the end, the people join hands and morph into the logo.

 

RK Swamy BBDO CEO Shekar Swamy said, “The Prime Minister’s Jan Dhan Yojana is so crucial for the welfare of millions. As an organisation, we place the top most priority to support such nation-building projects. We are privileged to be associated with it, and we are sparing no effort to ensure that the program is successful.”

 

Click here for TVC

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_49.jpg?itok=RYz9_ySL
The MMA announces 'The Smarties India 2016' jury & awards shortlist

Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards. The SMARTIES™ is the world’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_37.jpg?itok=8Mh2yPUM
The Delhi Advertising Club Annual Awards - Lots of Gold & Silver

The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_36.jpg?itok=HLQvYY6C
Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago

Maxus Content, the content solutions arm of Maxus unveils its next branded content project with The Viral Fever for its prestigious client Tata Motors. The brand new mega web series titled “Tripling” features Tata Motors’ newly launched Tiagoas a focal point in an enriching story told by some of...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/RFFS.jpg?itok=hFZWMVrO
Adidas joins Reliance Foundation Youth Sports to take football to campus

German sportswear giant Adidas and Reliance Foundation Youth Sports to hold School and College Football competitions starting from 27 August 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_6.jpg?itok=agwUZnlu
LeEco partners with netCORE for digital marketing initiatives

netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_5.jpg?itok=OYp4YKmQ
Havas Media Singapore's Melvin Lim is new APAC CCO; Jacqui Lim to replace him

Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_4.jpg?itok=9uNynUl7
itel Mobile appoints HTA Marketing Services as its creative agency

MUMBAI: Transsion Holdings Conglomerate, the largest manufacturer of feature phones in the world, has roped in HTA Marketing Services as the creative partner for its flagship brand, itel, in India. The account, which was won in a multi-agency pitch, is handled by agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_3.jpg?itok=GVxvNvOX
Dentsu Impact wins Ikea's India business

MUMBAI: Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India Ikea. With Ikea all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/nicotax.jpg?itok=6QE90la-
Nicotex to smokers: choose life over cigarettes

MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories