MAM

Reckitt Benckiser adds new creative agencies to global roster

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/13/rb.jpg?itok=pw7AeFY9

MUMBAI: Reckitt Benckiser, the global consumer health, hygiene and home company, has appointed three new creative agencies to its global agency roster.

The review was managed by Agency Assessments International.

Droga 5 New York has been appointed to lead creative development on Air Wick and Clearasil globally. Wieden+Kennedy has been appointed to lead creative development on Finish globally.McCann has been appointed to lead creative development on Mucinex and Delsym. Havas WW continues to be a key agency partner and retains the rest of the extensive brand portfolio.





Reckitt Benckiser executive vice president global category development Heather Allen, said, "We are delighted that Droga5, Wieden+Kennedy and McCann will be partnering with us. The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands".

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/mahadhan_0.jpg?itok=ZvIJi8cn
Deepak Fertilizers' Mahadhan TVC shows pride of farmers

Farming is one of the oldest profession of the country with over 2/3rds of the Indian population involved in it. As a country too, India is reputed as one of the largest agrarian countries of the world. Unlike other large agrarian countries that have adopted technology and farming is a progressive...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/kunal.jpg?itok=QBLVMv60
Whirlpool ropes in chef Kunal Kapur for endorsement

Whirlpool of India, a subsidiary of Whirlpool Corporation and world’s leading home appliance company, has signed on chef Kunal Kapur for endorsing their built-in appliances. Kunal Kapur will be creating exciting new recipes with the top of the line Whirlpool range making your kitchen cooking ready...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Subramanya-Sharma.jpg?itok=jRkKJWkJ
Make an adventurous Cleartrip to Cafe Coffee Day

Reiterating its position as an undisputed leader in the local leisure and activities domain, Cleartrip, India’s leading online travel and leisure activities platform, has recently entered into a strategic partnership with Cafe Coffee Day. Under this first-of-its-kind association, Cleartrip Local...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Shri-Krishna.jpg?itok=5eHeg-7e
Paramavatar Shri Krishna: Milestone Brandcom rolls out innovative campaign

MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out an innovative campaign to create awareness and buzz for the launch of &TV’s magnum-opus, Paramavatar Shri Krishna.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Morden-Chen.jpg?itok=ReH1sowZ
Cheetah claims Applock surpassed 35% penetration

MUMBAI: Libra, an Android analysis platform designed by Cheetah Mobile, has found that Security Master - Antivirus, VPN, AppLock, Booster – (previously known as CM Security Antivirus app Applock) claims to have a weekly active penetration rate of over 35 per cent among mobile internet users on...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Vinay-Singhal_0.jpg?itok=lVoTqM0i
WittyFeed revamps, to hike affinity within target

MUMBAI: WittyFeed which claims to be world’s second largest and India's largest content marketing company, has rebranded, and launched a new user interface.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/PJ_Narayanan-Surya_Panditi_0.jpg?itok=9bDjJkDB
AI & ML: CA Tech partners IIIT-Hyd to set up lab

MUMBAI: IIIT-Hyderabad and CA Technologies have signed an agreement to set up a co-innovation lab at the International Institute of information technology, Hyderabad campus. CA technologies engineers will collaborate with IIIT-Hyderabad’s research labs to build new technology prototypes.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/motilal.jpg?itok=2kfqhaRn
Mullen Lintas' Motilal Oswal TVC shows investment expertise

Leading finance company Motilal Oswal Financial Services has been playing an instrumental role in being the finance partner of choice among its consumers. Over a period of three decades, it has provided products and advice to help create wealth through equity investing. To celebrate its focus on...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Rohit_Ohri-Vikas_Parihar.jpg?itok=snOt-9tM
Vikas Parihar joins FCB India as president - digital integration

MUMBAI: In a significant development to up FCB India’s digital game, the group appointed Vikas Parihar as President – Digital Integration. In his role, Vikas will be driving digital transformation & business, partnering individual CEOs, implementing global digital practices and providing...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories