MUMBAI: Reckitt Benckiser, the global consumer health, hygiene and home company, has appointed three new creative agencies to its global agency roster.
The review was managed by Agency Assessments International.
Droga 5 New York has been appointed to lead creative development on Air Wick and Clearasil globally. Wieden+Kennedy has been appointed to lead creative development on Finish globally.McCann has been appointed to lead creative development on Mucinex and Delsym. Havas WW continues to be a key agency partner and retains the rest of the extensive brand portfolio.
Reckitt Benckiser executive vice president global category development Heather Allen, said, "We are delighted that Droga5, Wieden+Kennedy and McCann will be partnering with us. The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands".