MAM

Ogilvy Mumbai wins creative mandate for ‘Shukran’

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/24/ogilvy.jpg?itok=4rWqYIv0

MUMBAI:  Ogilvy’s Mumbai office, which has been handling the creative duties for Home Centre in Middle East and North Africa for over a year, has now won the creative duties for Shukran, a loyalty programme of Landmark Group.

The win was a result of a multi-agency pitch. Ogilvy Mumbai & Kolkata president Navin Talreja said, “Our reputation as the most effective agency office in the world started getting clients across the world to recognise India, and specifically Ogilvy Mumbai as a center of excellence. The mandate from Home Centre for Middle East & North Africa last year and more recently winning the opportunity to build their loyalty program brand across eight countries, is proof that clients will go any distance to find the right partners.”

Ogilvy south Asia executive creative director Sumanto Chattopadhyay said, “There is something deeply satisfying about creating work that works in markets beyond one's home turf.  The success of our Home Centre campaign has given us this opportunity to create greater brand value for the Landmark Group.”

As the region's largest retail loyalty programme with over 6.5 million members in eight countries, with over 50 brands spread across 1100 stores, Shukran aims to take the concept of 'loyalty' to an entirely new level, redefining rewards in every lifestyle category imaginable - including clothing, footwear, accessories, salons and spas, home furnishings, electronics, sports, entertainment and restaurants.

Shukran loyalty GM Rajesh Rishi said, “We were very clear that we wanted to work with the best team to take Shukran to the next level; after a rigorous process we found Ogilvy's approach and methodology best fit to take on the unique challenge of taking a programme our size and business impact to the next level. Given Ogilvy's expertise and diversity, we are looking forward to taking on these challenges together in unique and refreshing ways to strengthen our brand equity in the region and beyond.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/ipsos.jpg?itok=AxDkIzZx
Food Habits of Indians: Ipsos Study 74% Indians are content with their current body weight; 63% Indians are willing to eat a plant based substitute for meat The study busts myths about Indians

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/kanta.jpg?itok=QLnHVlZY
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/blender.jpg?itok=B1_TuSiS
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/MS_Dhoni-Orient_Electric.jpg?itok=3itdCHDp
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/Bradley_Cooper-Sonam_Kapoor.jpg?itok=tf-uqFSP
IWC celebrates new Pilot's watches launch in Geneva

IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/iamge.jpg?itok=mD17Fb_t
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/dentsu.jpg?itok=RLg33FCT
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/funfoods.jpg?itok=EZVHXF0B
FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/Untitled-1_0.jpg?itok=fP9BS_Gs
Facebook to bring stricter ad rules ahead of India's general election

Reuters has reported that Facebook Inc will be extending some of its political advertising rules and tools, for curbing election interference, to several countries including India ahead of the general elections. India will be electing the parliament this summer.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories