Mindshare Singapore wins Revlon’s integrated media business

MUMBAI: Global media agency network Mindshare has won the Revlon Singapore media account after a closed pitch.


Mindshare Singapore CEO Nick Seckold said, “We are really excited to be working with such an iconic brand like Revlon, who are known the world over for their range of innovative cosmetic products. We were impressed by their commitment to excellence and their ambition to use media to tell their brand stories in a more compelling way.”


Founded in 1932 by the Revson brothers, Revlon has become a global leader in cosmetics and is one of the strongest consumer franchises in the world. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color cosmetics, Pure Ice color cosmetics, Revlon ColorSilk hair color, Revlon beauty tools, Charlie fragrances, Mitchum anti-perspirant / deodorants, and Ultima II and Gatineau skincare and its products are sold in over 100 countries across six continents.


“Revlon were looking for a trusted agency partner to help inspire and engage Singaporean women and we are privileged they chose to partner with Mindshare Singapore,” Seckold added.


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