MAM

MEC India wins media duties of Dish TV

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/20/octmam49.jpg?itok=lW_VisY-

MUMBAI:  Dish TV, the direct to home entertainment company with 16 million plus subscribers, has announced a new partner for its media duties - MEC India.  The relationship will be managed by the agency's Gurgaon office.

MEC India MAD T Gangadhar said, “We are delighted with this win. We, look forward to (our partnership with) Dish TV on their quest for disproportionate share of the digitisation opportunity. We are particularly excited about leveraging the power of data for smart, business-oriented solutions."

Dish TV was the first player to get into the DTH space in India and has pioneered the DTH revolution since then. With digitisation phase III and IV on the anvil, the brand is planning for significant growth acquisition volumes as well as retention initiatives.

Dish TV has decided to consolidate its ATL and digital business for a more uniform and seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL and digital business have been handed over to them.

Dish TV marketing executive VP Anjali Malhotra said, “We pride ourselves in being Asia’s largest DTH company that understands the dynamics of the new age consumer and his needs. We have not only provided innovative product solutions and finest services to our consumers, but build smart go-to market strategies and communication plans. Agency change is a manifestation of this philosophy. We are excited to work with MEC India and believe that the group will help us communicate more strategically and efficiently in this rapidly evolving marketplace.”

MEC is 100 per cent WPP-owned and is a founding member of GroupM. In India, the agency manages a prestigious roster of clients (like) Colgate Palmolive, Britannia, NIVEA,  FlipKart, Citibank, Honda Motorcycles and Scooters, Mercedes Benz, General Electric, Zee Network, Reliance Group, CavinKare, Malayala Manorama - to name a few.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/fugay%20%281%29.jpg?itok=kmsUyQXU
Fugay: Playworx facilitates association with Richfeel

Fugay, the top starrer and the much-awaited Marathi comedy drama film has already hit the screens, and one of the most successful films at the box office this year. ITW Playworx, an arm of ITW Consulting, has facilitated a successful association between Richfeel and Fugay (the much-awaited comedy...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/leeco%20%281%29.jpg?itok=-MvDue2i
LeEco India massively slashes workforce, is it the end?

It came in like a storm with booming announcements about the humungous investments ($200 million, according to news reports) it intends to make in content in India for its LeEco content ecosystem.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Red-Chillies.jpg?itok=oLl1MC0_
Digital campaign: Red Chillies wins 'CMO Asia' awards

MUMBAI: Red Chillies Entertainment bagged two awards for Dear Zindagi’s brilliantly executed digital marketing campaign at the CMO Asia's Social Media Marketing Awards. The marketing team won two titles for the film that included- ‘Best Viral Marketing Campaign’ & ‘Best Use Of Social Media In...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Ravi-Kumar.jpg?itok=FO6__J1R
Infosys a 'leader' in magic quadrant for SAP: Gartner

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services today announced that Gartner Inc. has positioned Infosys as a ‘Leader’ in its EMEA and North America 2016 Magic Quadrant reports for SAP® Application Services.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Max-Fashion.jpg?itok=C3w0c1tA
Max Fashion finds 360 'Endless Ways'

MUMBAI: Max Fashion, one of the leading fashion brands in India and the home of everyday fashion, recently executed an innovative and catchy campaign to promote the endless options available across their stores. The “Endless Ways” campaign kicked off with the very first TVC campaign for Max...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/Jacqueline-Fernandez.jpg?itok=gfuUgdOJ
Jacqueline is Lee brand ambassador

Lee Jeans, has always been synonymous with innovation in the world fashion scene over the last 128 years. As it’s always been, Lee’s history tells a story of constant progress and innovation. Of change. Of standing out over generations. And for the first time in India, the brand has partnered with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/richard%20%281%29.jpg?itok=TpKkiYiR
Huawei upgrades on Brand Finance list

Huawei advanced to become the world’s 40th most valuable brand in 2017, up seven places from its position a year ago, according to the “Global 500 2017 world’s most valuable brands” list. In its annual ranking, British brand valuation firm Brand Finance, the world’s leading brand valuation firm,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/sam-balsara%20%281%29.jpg?itok=LdYKKE53
TV ads worth Rs 850 cr lost in Nov-Dec, '17 ad-ex forecast at 13.5pc: Pitch Madison Report

The much awaited Pitch Madison Advertising Report 2017 was released at a function held in Mumbai by Crompton Greaves Consumer Electricals MD Shantanu Khosla. Releasing the Report Khosla highlighted to advertisers the importance of truthful advertising. He said, “Truthful advertising is not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/15/alpen%20%281%29.jpg?itok=7wtR3yJP
Alpenliebe TVC portrays small moments of joy in everyday life

Alpenliebe Gold, the flagship candy brand of Perfetti Van Melle India, has launched a heart-warming new communication campaign - chhoti chhoti khushiyon ke liye. The new campaign is based on the insight that within families there are always small moments of joy in everyday life, and celebrating...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories