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IBD India starts 2016 with multiple account wins

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MUMBAI: IBD India, the integrated brand development division of Percept-Hakuhodo has signed on an impressive number of clients to begin the year 2016. With three new account wins locked in, IBD India has already achieved outstanding growth to its business in 2016, further adding to its already remarkable portfolio.

The agency's roster of clients has expanded with accounts from diverse industries spanning consumer products, realty, hospitality, fashion and lifestyle, industrial, IT and education, corporate and banking, media etc. The new accounts won include the complete brand portfolio of Vasu Pharma (Trichup – Hair Care, Uva – Skin Care, Dazzle – Pain Ointment, Zeal – Cough Syrup) Swastik International (Spices) and Witlinger Beer. IBD’s expertise lies in 360 degree integration by building specialist divisions and a unique method that enables it to deliver effective creative solutions at speed.

Commenting on the association, Swastik International MD Hitesh Sata said, “There is a thin line of difference between brand identity and brand image. Brand identity is how your brand appears to people in the form of audio or visual effects, whereas brand image is how your brand is perceived by your audience. Most of the advertising and branding agencies work on developing the brand identity, but IBD India is one of the agencies who also develop a very positive brand image for us. We are very happy and satisfied with the kind of work IBD India has done for us so far. Above all the agency has the right kind of attitude and a very supportive team to rely on.”

"These new additions are a reflection of our progress toward building IBD India as a new age agency in the creative space,” said IBD India MD Rahul Gupta. “A focused brand strategy coupled with intense capability building mechanisms and platforms are the reasons we continue to attract such high calibre clients across a range of industries and geographies. We look forward to providing the best communication support to our clients that have come on board, and we couldn't be more thrilled with our developments,” he added in parting.

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