MAM

Lowe Lintas wins creative mandate for Myntra.com

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/21/Logo-%20Lowe%20Lintas%20and%20Partners.JPG?itok=9ky0E7wd

MUMBAI: Myntra.com, India's largest fashion e-tailer has appointed Lowe Lintas as its communications partner. The decision to appoint Lowe Lintas is seen as a significant step towards Myntra's goal of becoming a $1 billion company by 2016. While the brand has been working with creative shops on project basis so far, there was no incumbent agency on retainership before it roped in Lowe Lintas.

 

Speaking on the announcement, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Lowe’s work speaks for itself – with strong examples of engaging, clutter-breaking communication campaigns across industries. Their team brings great chemistry and zest for success and we are delighted to have them on board as our partners, to take brand Myntra to greater heights.”



For Lowe Lintas, Myntra comes as a significant addition to their already existing roster of some leading clients in the South India which include Tanishq, Britannia, Sonata, Fastrack, MRF, Diamler Benz, Bharat Matrimony, Future Group, Flying Machine, Tata Tea etc.

 

GV Krishnan, Executive Director, Lowe Lintas said “E-commerce is the category of the future and is growing at a phenomenal pace. What excites us about Myntra is their vision and leadership in the fashion category. We are delighted to partner and meet their ambition to be a billion dollar business in 2 years. We wish to create fandom for Myntra and make the brand endearing, aspirational and yet inclusive to all its consumers.”

 

Joseph George, CEO, Lowe Lintas summed it up quite succinctly. He said “The company and category they operate in are both future facing. They are a great bunch of guys and we’re absolutely thrilled to partner with them in their journey.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/zee.jpg?itok=AAmefx_P
Zee hires Lintas & Publicis for reimagining purpose-led ideas

With an ambition to build a strong brand & marketing integrated ecosystem, Zee Entertainment Enterprises Ltd. (ZEEL) has consolidated the creative duties for the bouquet of brands in the broadcast business, the ZEEL corporate brand, as well as some of the new business verticals it is building...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/vodafon.jpg?itok=lb5i0Kdt
Vodafone encourages eco-friendly 'visarjan'

Vodafone India HAS unveiled its unique initiative ‘Vodafone Eco-Ponds’ on the occasion of 125th anniversary of Ganeshotsav celebrations in Pune. Vodafone’s Maharashtra & Goa circle has partnered with Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL) in an attempt to help...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Six_Inches-Pravin_Shah_0.jpg?itok=dWOHNLqn
Six Inches bags creative responsibilities for five brands

MUMBAI: Mumbai-based creative ad agency Six Inches Communication is excited to add new clients to their portfolio. These are -- B. Lab, Caressaa Spa, Karcher India, QuikMart and Global Wellness Day. Except for QuikMart, all of the brands were part of a multi agency pitch.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Untitled-1_0.jpg?itok=g_TkVpHZ
Publicis India pockets Big FM mandate

MUMBAI: Reliance Broadcast Network Limited’s radio station Big FM now has a new creative team on board. It has appointed Publicis India as its creative agency. The agency’s Delhi office will be managing the brand’s activities. With this, the listeners will surely look forward to more innovative...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Tejinder%20gill%20truecaller.jpg?itok=S1WV_3HC
Truecaller claims 3X ad growth, VP cites Patanjali's unprecedented rise

MUMBAI: Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/SVG-Columbus.jpg?itok=MZvkXIIK
SVG Columbus wins Sportzlive's digital duties

SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, India’s only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/HUNGER.jpg?itok=JwDY_Htn
LG launches #HungerFreeIndia campaign

LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come forward and take pledge to avoid food wastage and thus, help eradicate hunger.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/India%20v%20Australia.jpg?itok=ctUxAYXm
Star Sports releases TVC of Kangaroo facing off a Tiger, from 17 Sept

MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a Kangaroo facing off a Tiger. The five-match ODI series which will be followed by three T20Is starts on 17 September, 2017. It is claimed that the TVC has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/Untitled-1.jpg?itok=7LKG6iGA
Be smart in phone buys, say kids in Flipkart TVCs

MUMBAI: Smartphones are a basic necessity today and consumers spend a great deal of time researching on what’s the best model suitable for them. Most consumers often end up questioning their decision when it comes to a smartphone purchase, as they can never be sure if there is a better deal on the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories