MAM

Logicserve Digital wins digital mandate for AU Small Finance Bank

To play pivotal role in AU Bank’s digital strategy to reach the next billion customers

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/14/logic.jpg?itok=fcbxCgR4

MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has been appointed as the Agency on Records (AOR) for AU Small Finance Bank Limited (AU Bank), a Fortune India 500 Company listed at both NSE and BSE. 

AU Bank’s digital team will focus on inclusive financial services for the next billion customers by making the banking platform part of the customer’s everyday life. Logicserve Digital will support AU Bank achieve segment-based, targeted campaigns using analytics to strengthen their customer base. This will contribute to AU Bank’s endeavour to become a leading digital bank of choice for customers across all segments, in the next 24 – 36 months.

Speaking on the association, AU Bank chief digital officer Dayakaran Sridhar said, “We are creating a banking ecosystem aimed towards supporting the government’s vision of financial inclusion. Reaching out to the growing digitally active populace in India, the banks’ endeavour is to create an ‘opti-channel’ solution encompassing best in class financial solutions. We aim to leverage programmatic advertising tools for contextual communication and at this juncture, we are delighted to partner with Logicserve Digital for all our complete digital initiative.”

Commenting on the partnership, Logicserve Digital co-founder and CEO Prasad Shejale said,” While digital connectivity and access is the first step to financial inclusion, a lot of strategy and innovation also needs to go into increasing the comfort level of consumers. Contemplating the current situation of internet usage, digital platforms will be ideal to help adopt financial services online and Logicserve Digital will assist in accentuating the step towards making the vision of ‘digital for consumers’ come true. We are thrilled about working with AU Bank since it gives us the opportunity to leverage our expertise in solving a larger objective at a nation level.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/sudani.jpg?itok=iNbZuHxV
GoQuest acquires China rights for Sudani from Nigeria

Independent content distributor GoQuest Media today announced acquisition of Chinese language all media rights for the multi award winning Malayalam movie “Sudani from Nigeria” written and directed by Zakariya Mohammed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/hatchin.jpg?itok=QMj38bpY
MAGGI sets out to celebrate the extraordinary with Masala-Ae-Magic and Juhi Chawla

Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the stylish premium hatchback with the new Go Hatchin’ campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/crypto.jpg?itok=Ei2_O5_4
TimesNowNews.com signs up as associate partner for BrandVid 2019

Cryptocurrency is a fascinating innovation that millions of people have already embraced.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/bajrangi.jpg?itok=oAV5hebo
Selfie With Bajrangi’s success continues as creators Cosmos-Maya focus on the L&M Strategy

Bajrangi, the contemporary, child version of the Indian God Hanuman has penetrated households like no other.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/canon.jpg?itok=rm8yoeXC
Canon India celebrated Father’s Day with#MemoriesRecaptured campaign

Celebrating the occasion of Father’s Day, Canon India brought alive the magic of missed memories and milestone events for fathers by giving them an opportunity to recreate those special moments.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/kaapi.jpg?itok=RMhIi-eg
GenY Medium is now the digital partner for Kaapi Machines

GenY Medium (GenY) is now the digital partner for Kaapi Machines, who are one of the leading suppliers of commercial-scale coffee machines used at hotels, large scale office spaces, restaurants and coffee shops.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/zee5.jpg?itok=JG4nDjYC
Supari Studios appoints Shirley D’Costa as chief business officer

Bangladesh’s leading digital service provider, Robi, today announced its partnership with the largest global multilingual streaming service, ZEE5.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/tbwa.jpg?itok=QnTmAoAX
TBWA Mumbai wins 2 bronze metals at Cannes Lions 2019 day 1

TBWA India (Mumbai) won two bronze metals, in the print and publishing category at the ongoing Cannes Lions 2019, for its campaign ‘One Mindful Mind campaign’ for Neurogen Brain And Spine Institute. It became the only Indian agency to bag the laurels on day 1 of the festival despite several...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/Alia_Bhatt_.jpg?itok=0FCoUd43
Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia’s participation.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories