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ITW Playworx co has Sachin's Billion Dreams mandate, releasing today

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MUMBAI: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar, Virendra Sehwag, Mayuresh Pem amongst others will hit the screens across the globe on 26 May 2017.

The mandate included TV media planning, buying and release in US, UK, Canada, Europe, Middle East, Africa and Asia Pacific Region. Since the movie captures the star’s cricket and personal life and also reveals few aspects of his life which have never been heard of or seen before, the agency’s first task was to design and implement a communication plan to ensure the movie touches minds of viewers across the globe.

Cinestaan AA Distributors MD and CEO Anil Thadani said, “Sachin: A Billion Dreams is the most-awaited film of the year and we are pleased to associate with Matchbox Media as our media agency. The whole idea was to tap the global markets considering the huge anticipation for the film and Matchbox Media team has successfully executed the same.”

Confirming the win, Sidharth Ghosh, CEO, ITW Playworx said, “We We are looking forward to make our presence stronger in the international markets considering the demand for Indian films across the globe.”

Dipesh Negi & Mohit Mishra, Founders, Matchbox Media said, “We are delighted that the makers and distributors of the film have instilled their confidence and given us the opportunity to work on this landmark film.”

The mandate was spread across channels like Times Now International, Sony International, Colors International, Star International, Zee International and B4U International.

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