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Infectious wins Elkoha’s creative duties

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MUMBAI: Infectious has been signed on as the communications partner for Tamura Elcomponics Technologies, an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan. Infectious will handle the LED lighting brand of the company, Elkoha.

Infectious co-founder and director Ramanuj Shastry said, “LED is on its way to becoming the lighting of the future. We are delighted to partner with Elkoha to usher in a new era of energy-efficient lighting. It's our dream to make Elkoha a major force in the Indian lighting ecosystem and we shall spare no effort to do so.”

Infectious co-founder and director Nisha Singhania added, “The LED category is at a very nascent stage in India with extremely low awareness and penetration. Elkoha are bringing in best in quality and international standard LED lights to India. We look forward to partnering them in making India energy efficient.”

Elcomponics Group believes in using technology innovatively and responsibly to create a humane luminescent ecosystem for a better and brighter tomorrow.

“We want Elkoha to become a preferred name in the LED lighting space and needed people with who could look at this category as a clean slate, we feel Infectious led by Ramanuj and Nisha will be able to give articulation to our business vision,” said Tamura Elcomponics Tech director Shivendra Dwivedi.

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