MAM

Havas Media Group's Arena Media wins Bagrry's

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/03/Untitled-1.jpg?itok=54y_kL73

MUMBAI: Arena Media, a part of Havas Media Group, today announced the win of Bagrry’s India Limited - one of the leading brands of breakfast cereals and health foods in the Indian subcontinent. The brand was won after a multi-agency pitch. The Integrated Media mandate will include traditional as well as digital and mobile duties. The account will be handled from Arena’s Gurgaon office.

With a tagline of ‘Let’s put health first', Bagrry’s has been a pioneer for products such as muesli, oats, bran and a whole range of healthy foods, made in India for India. For 25 years the brand says that it has helped consumers follow a fit and healthy lifestyle. 

Bagrry’s director Aditya Bagri commented, “As India’s health food FMCG we are dedicated to creating products that are cherished by customers - not viewed as a mere necessity. Arena instinctively understood our passion, vision and forward thinking. Arena has the credentials, strengths and focus to build platforms of connect and relevance, across media. They also have a good understanding of the Indian customer who is today driven by quality. ” 

Havas Media Group, India and South Asia, CEO Anita Nayyar said, “The Indian consumer’s dependence on packaged foods has increased and health awareness has constantly been on the rise.  The Bagrry’s group has played a meaningful role in customer’s lives over the past many years; it is a great brand in a targeted but high potential category. We are honoured to take on the mandate of a yet another innovative and pioneer Indian brand.” 

Havas Media Group, India, MD Mohit Joshi explained, “Wellness ranks high as an emerging industry and Bagrry’s is perfectly positioned in that domain. At play will be Havas Media Group's integrated media skills centered on digital-mobile and the Meaningful Brands framework which together will map the brand chart for Bagrry’s. We look forward to working with the team.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Barin-Mukherjee.jpg?itok=-rhJhdWo
DigitalF5 bags Mainland China & Oh! Calcutta mandate

DgitalF5, a digital marketing services agency, has acquired the search, content, social media, planning and buying digital media mandate for Speciality Restaurants brands -- Mainland China and Oh! Calcutta, owned by Anjan Chatterjee.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mufti.jpg?itok=u7OahCZC
Mufti's digital campaign triggers sale

Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Kyoorius.jpg?itok=8gadHzXR
Kyoorius unveils its jury, Karen Welman to be foreman

The jury for the fifth edition of the Kyoorius Design has been unveiled. The jury sessions will take place on 15 and 16 September, 2017 at the Ecole Intuit Lab in Mumbai. The Kyoorius Design Awards is the foremost awards for design and visual communication in India. All design work commercially...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/frzad.jpg?itok=nhuWmuH5
MTV & HP provide ‘Fame-istan’ to budding filmmakers

Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom. MTV, the voice of the youth, along with HP Inc....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/vinod-nair.jpg?itok=APHwsF_8
Network bags Mahindra Lifespace creative mandate

Network Advertising, an independent advertising, has announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch. To be serviced out of Network’s Mumbai office, the mandate includes all B2C and B2B projects across India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/engage.jpg?itok=sSmVS_Xx
ITC TVC: 'Engage' in playful chemistry

Engage, a fragrance brand, has unveiled a new thematic campaign to introduce its range of pure intense perfume sprays for men and women. In this new television commercial, Engage reflects on its brand core to capture the intrigue and excitement of couples in love, engaging in playful chemistry. It...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Music%20run.jpg?itok=Oco9ODJ2
Bengaluru’s Fastrack Music Run attracts 8,000 footfalls

BENGALURU: Braving torrential rain, 8,000 people came to the Bengaluru leg of the Fastrack Music Run on Saturday, 19 August 2017. The event creators Fresh Events Global, The Music Run™, managed to rope in a r of sponsors – these included Titan Company Limited’s funky brand Fastrack as the title...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/2_0.jpg?itok=vYpLYbUo
Guest Column: Are you good enough to be a CEO: The 4 'Selfie' Check-up

It is within everyone’s grasp to be a CEO.  There are secret opportunities hidden inside every failure.  Life is not really a solo sport – even if you’re the CEO.  Being a CEO is at least twice as hard as the next hardest position in a company.  It is really, really hard.  This is especially true...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1.jpg?itok=pN16_FoF
Anil S Nair inducted into Saatchi & Saatchi global leadership team

MUMBAI: L&K Saatchi & Saatchi India CEO and MD Anil S Nair has been inducted into the new global leadership team of Saatchi & Saatchi. The new team under the able leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories